Local ads also get the benefit of the 5th line
Posted: Thu Dec 26, 2024 10:11 am
Some folks have no problem driving 2 hours east from Vail into Denver for better care. They'll not drive that far for botox, but they will for a complex procedure. This campaign targeting has fewer ad groups and also fewer clicks. Note the bounce rate is 59% versus 66%, reflecting poorer quality traffic. Not everyone will drive 3 hours for scar removal, so we bid less. Even if you mention your city name in your ad to try to prevent erroneous clicks, assume most people don't read your ad carefully.
Which shows their geo-targeting (whether Denver egypt mobile phone numbers database or perhaps all Colorado). gview Denver nationwide search: This is a nationally targeted search with keywords that are multiplied against "Denver" and a couple other major cities. We find that multiplying against zip codes and small towns typically result in almost no traffic. From a SEO standpoint, they are perhaps worthwhile, but not PPC. The bounce rate is 78% and the bids are adjusted accordingly.
Note that the PPC bounce rates are not apples-to-apples comparable to the site-wide bounce rates. PPC is sending people to a landing page designed to drive a phone call (resulting in a bounce), while traffic to the homepage will usually result in a click to an interior page. Nationwide search: Here we market our most expensive services to folks across the country. Someone who lives in Hollywood is probably going to find a plastic surgeon in LA County, not Colorado-- but you can't be sure, as reputation is worth a lot.
Which shows their geo-targeting (whether Denver egypt mobile phone numbers database or perhaps all Colorado). gview Denver nationwide search: This is a nationally targeted search with keywords that are multiplied against "Denver" and a couple other major cities. We find that multiplying against zip codes and small towns typically result in almost no traffic. From a SEO standpoint, they are perhaps worthwhile, but not PPC. The bounce rate is 78% and the bids are adjusted accordingly.
Note that the PPC bounce rates are not apples-to-apples comparable to the site-wide bounce rates. PPC is sending people to a landing page designed to drive a phone call (resulting in a bounce), while traffic to the homepage will usually result in a click to an interior page. Nationwide search: Here we market our most expensive services to folks across the country. Someone who lives in Hollywood is probably going to find a plastic surgeon in LA County, not Colorado-- but you can't be sure, as reputation is worth a lot.