Care/of promotes its personalized vitamin routines

[Shakil1984]

it helped people choose a vitamin regimen that worked for them. To do that, they crafted a customer journey designed to make difficult, complex decisions easier and more enjoyable.

Let’s take a look at the strategies they used to make this exceptional customer experience possible.

1. Come up with a unique offer
Care/of exploded onto the scene offering something few other companies had attempted: vitamin packs tailored for individual users. How does Care/of manage to personalize the experience and customize packages for each individual customer?

1.1. The Care/of quiz
It all starts with the quiz, which their website (and business) revolves around. From the moment you land on their website, whether you end up on the homepage or a blog article, the main goal is to get you to take this quiz.

Care/of website
Quiz funnels are really popular today as a way to collect email subscribers and help customers find the right products. But Care/of’s version is much more exhaustive than your typical quiz.

They ask dozens of questions (exactly which questions they ask, and how many, depend on your answers). For example, we were asked 60 questions when we took the quiz.

The goal of these questions is to get to know each customer in order to provide tailored vitamin packs.

The first part of the quiz asks the customer for basic information like name, age, and contact details, as well as whether they’ve ever taken vitamins before. With that out of the way, the real quiz starts, with a tongue-in-cheek message: “Don’t worry, it’ll be less than five minutes.”

The start of Care/of's health quiz