The Role of a Marketing Qualified Lead (MQL)
Posted: Mon Aug 18, 2025 4:35 am
Every company wants to get more customers. To get customers, a company needs to find leads. A lead is a person who might be interested in a product. A company can get many leads every day. Some of these leads are very interested in buying. Some of them are just looking. It can be hard to know which leads are serious. A Marketing Qualified Lead, or MQL, is a special type of lead. It is a lead that the marketing team has checked. They have decided that this lead is a good one. This article will talk about what an MQL is. It will also talk about why a company needs them.
What is an MQL?
An MQL is a person who has shown a lot of interest. They have shown that they are more likely to buy a product. The marketing team has a set of rules. They look at what a person does. They look at who the person is. If the person meets the rules, they become an MQL. The marketing team then gives this MQL to the sales team. It is like a student raising their hand in a class. They are saying, "I have a question." They are ready to talk to the teacher. The MQL is saying, "I am ready to talk to a salesperson."
The Difference Between a Lead and an MQL
A lead is just a name. It is a person who has given their email. They might have downloaded a free guide. They might have signed up for a newsletter. An MQL has done more than this. They have done things that show a lot of interest. For example, they might have visited the pricing page. They might have clicked on a link in an email. They might have watched a video. They have shown that they are serious. They are not just a name. They are a person who has taken action. Therefore, an MQL is a much more valuable lead.
The Two Parts of Qualification
Qualifying a lead means you check to see if they are a good fit. There are two main things to check. The first is what the person has done. This is called behavior. The second is who the person is. This is called thailand whatsapp lead demographics. Both parts are very important. A person might do a lot of things on your website. But if they are not the right kind of person, they are not a good lead. For example, if you sell products to other businesses, a student is not a good lead. Consequently, you have to look at both parts.
Behavioral Clues to Look For
Behavioral clues are what a person does on a website. These are like little signs that a person is interested. A person might visit a website and look at two pages. This is not a lot of interest. A person might visit your website and look at ten pages. They might read a few articles. They might watch a video. They might visit your pricing page. The more of these things they do, the more interested they are. The more interested they are, the more likely they are to become an MQL. In short, a good MQL has shown high interest.
Demographic Details That Matter
Demographic details are about who a person is. This can be things like their job title. It can be what kind of company they work for. It can be how many people work at their company. For example, if you sell to managers, a person who is a manager is a good lead. If you sell to small businesses, a person from a big company is not a good lead. These details are very important. They help you know if the person is a good fit. The marketing team sets these rules. They work with the sales team to set the rules.
The Process of Qualifying a Lead
The process of qualifying a lead is often automatic. A company uses special software to do it. The software watches what people do on the website. It looks at the information they give. The software has a point system. When a person does something, they get points. For example, they might get 10 points for visiting a page. They might get 50 points for visiting the pricing page. When a person gets enough points, they become an MQL. The software then tells the sales team about the new MQL.
Using Lead Scoring to Find MQLs
Lead scoring is the point system. It is a way to give a lead a number. The number shows how interested the lead is. The marketing team decides how many points each action is worth. They decide how many points a person needs to become an MQL. Lead scoring is a very smart way to find the best leads. It helps a company know which leads to focus on. It helps the sales team know who to call first. Therefore, lead scoring is a key part of the process.
The Role of Automation
Automation means that a computer does things for you. Marketing automation software does all the work. It tracks what a person does. It gives them points. It watches their score. When a person gets a high score, the software tells the sales team. The software can even send a message to a salesperson. The message can say, "You have a new MQL." This saves a lot of time. It helps a company move very quickly. It makes sure that a good lead is not missed. Consequently, automation is very important.
What is an MQL?
An MQL is a person who has shown a lot of interest. They have shown that they are more likely to buy a product. The marketing team has a set of rules. They look at what a person does. They look at who the person is. If the person meets the rules, they become an MQL. The marketing team then gives this MQL to the sales team. It is like a student raising their hand in a class. They are saying, "I have a question." They are ready to talk to the teacher. The MQL is saying, "I am ready to talk to a salesperson."
The Difference Between a Lead and an MQL
A lead is just a name. It is a person who has given their email. They might have downloaded a free guide. They might have signed up for a newsletter. An MQL has done more than this. They have done things that show a lot of interest. For example, they might have visited the pricing page. They might have clicked on a link in an email. They might have watched a video. They have shown that they are serious. They are not just a name. They are a person who has taken action. Therefore, an MQL is a much more valuable lead.
The Two Parts of Qualification
Qualifying a lead means you check to see if they are a good fit. There are two main things to check. The first is what the person has done. This is called behavior. The second is who the person is. This is called thailand whatsapp lead demographics. Both parts are very important. A person might do a lot of things on your website. But if they are not the right kind of person, they are not a good lead. For example, if you sell products to other businesses, a student is not a good lead. Consequently, you have to look at both parts.
Behavioral Clues to Look For
Behavioral clues are what a person does on a website. These are like little signs that a person is interested. A person might visit a website and look at two pages. This is not a lot of interest. A person might visit your website and look at ten pages. They might read a few articles. They might watch a video. They might visit your pricing page. The more of these things they do, the more interested they are. The more interested they are, the more likely they are to become an MQL. In short, a good MQL has shown high interest.
Demographic Details That Matter
Demographic details are about who a person is. This can be things like their job title. It can be what kind of company they work for. It can be how many people work at their company. For example, if you sell to managers, a person who is a manager is a good lead. If you sell to small businesses, a person from a big company is not a good lead. These details are very important. They help you know if the person is a good fit. The marketing team sets these rules. They work with the sales team to set the rules.
The Process of Qualifying a Lead
The process of qualifying a lead is often automatic. A company uses special software to do it. The software watches what people do on the website. It looks at the information they give. The software has a point system. When a person does something, they get points. For example, they might get 10 points for visiting a page. They might get 50 points for visiting the pricing page. When a person gets enough points, they become an MQL. The software then tells the sales team about the new MQL.
Using Lead Scoring to Find MQLs
Lead scoring is the point system. It is a way to give a lead a number. The number shows how interested the lead is. The marketing team decides how many points each action is worth. They decide how many points a person needs to become an MQL. Lead scoring is a very smart way to find the best leads. It helps a company know which leads to focus on. It helps the sales team know who to call first. Therefore, lead scoring is a key part of the process.
The Role of Automation
Automation means that a computer does things for you. Marketing automation software does all the work. It tracks what a person does. It gives them points. It watches their score. When a person gets a high score, the software tells the sales team. The software can even send a message to a salesperson. The message can say, "You have a new MQL." This saves a lot of time. It helps a company move very quickly. It makes sure that a good lead is not missed. Consequently, automation is very important.