Portrait of a potential client

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Content
Why do you need a potential client profile?
How will you draw a portrait of a potential client?
The final touches
A portrait of a potential client (customer profiling) is a specific target audience that is interested in your services and products.

Why do you need a potential client profile?
The main criteria for creating a customer profile, as you macedonia phone numbers may have guessed, are their desires and needs. Ask yourself the following questions: why are you creating your product and what is your main goal? If you answered “My product/service should satisfy the customer’s needs and help solve their current business development tasks,” then you understand why you need a customer profile.

Therefore, the characteristics listed above will help you in building a competent marketing campaign to attract potential customers.

The more accurately the portrait is drawn up, the stronger the target audience of clients will be. But in order not to miss anyone, try to work with 2-3 groups of clients. Without clear details of the portrait of the target client, it is difficult to draw up an accurate commercial plan for your business. In this way, you will take into account even the hidden characteristics of the buyer and most accurately outline all possible benefits in the commercial proposal.

For example: an online store selling pet food constantly faces a pressing problem - very few orders are received. Meanwhile, the owner advertises both online and offline, promotes the site, but even these methods do not help increase profits from selling food. It is easy to conclude: the portrait of a potential buyer is incorrectly or not at all drawn up. In order to interest a potential client, the store owner must know at least such parameters as age category, marital status and whether the clients have pets.

Attracting potential customers with “just advertising” is a dead end. For advertising to be effective , you must “stuff” it with all the data you receive about your customer. And after placement, track which advertising source brings in more potential customers. Special analytics services will help you here .

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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How will you draw a portrait of a potential client?
So, we have defined why we need a detailed profile of the target audience. Now we should answer such an important question: how will you draw a portrait of the client?

Here the most popular tools come to the rescue:

Online surveys/questionnaires
If you have a subscription on your website that offers useful information that you can provide, you can also send out short surveys in your newsletter that will tell you which of your subscribers are potential customers. You can also conduct a short telephone survey of your customer base every month to get more precise details about your customer profile.

Personal observations
A good tool to understand what visitors are interested in. Take a closer look at your store's customers: what age category buys one service, what another, when concluding a contract, find out more about their occupation, etc. This way, you will be able to understand even more details of the client's portrait.

Opinions of experts and professional consultants
Don't forget that there are experts who have already published books and conducted large-scale research on Russian and Western markets. Ask them for their opinion, ask them a few questions, and you will back up your questionnaire with data from a real expert in the field of attracting potential clients.

The final touches
Without knowing the portrait of the target client, it is impossible to offer a quality product, which means it is unrealistic to think about the immediate financial success of the company. Drawing up a detailed client profile is the basis for any promotion of services and goods on the market.

It is important for any business to understand who its target audience is, otherwise why do what you do? By finding your customer, you will find a gold mine for your company's success.