One of the first steps to initiating sales and marketing transformation is to build an effective website and continually optimize it so that you can get a positive ROI from it . Let’s take a look at the 5 how to build phone number list essential elements that make a website effective.
A website with goals
website-objective
Let's start at the beginning. An effective website must have real objectives in mind. Namely:
1. What benefits do you want to get from your website?
Do you want to improve your reputation ?
Are you focusing on lead generation ( acquiring new prospects )? How many are needed to achieve your marketing and sales goals?
should it be a source of increase in turnover (basically finding X new customers or retaining existing ones)) ?
Are you aiming for increased customer satisfaction ? When? How much?
Is this a real commercial asset in your strategy (or even your best salesperson ) and why?
Should it respond to your prospects by personalizing the customer relationship, particularly with a chatbot ?
This first phase (not exhaustive) is essential and will determine the entire purpose of your site.
If you are about to create your site, these elements must appear clearly in the specifications to be given to the digital agency that will take care of it.