The Power of Social Media Contests
Posted: Wed Jul 09, 2025 9:14 am
Building a viral giveaway might seem like a challenging venture, but when executed correctly, it can be an exhilarating way to boost your brand's visibility and engagement on social media. To get the ball rolling, however, you need more than just a flashy prize and a catchy caption. You need a strategic plan that mitigates risks, particularly cheating, while maximizing participation and interaction.
Before diving into the nitty-gritty of creating a giveaway, let’s first address why going viral is the golden goose of digital marketing. Viral giveaways have the potential to exponentially increase your brand's reach. By tapping phone number lead into the networks of your participants, you can boost shares and engagement at a fraction of the cost of traditional advertising.
Social media contests offer the perfect platform to engage with a broad audience. They encourage sharing, commenting, and liking, all of which are key actions that can propel your contest into viral territory. In fact, 62% of businesses report using giveaways specifically to boost brand awareness because it works! One analysis revealed that contests on Instagram get 3.5× as many likes and a whopping 64× as many comments as ordinary posts on average.
Before diving into the nitty-gritty of creating a giveaway, let’s first address why going viral is the golden goose of digital marketing. Viral giveaways have the potential to exponentially increase your brand's reach. By tapping phone number lead into the networks of your participants, you can boost shares and engagement at a fraction of the cost of traditional advertising.
Social media contests offer the perfect platform to engage with a broad audience. They encourage sharing, commenting, and liking, all of which are key actions that can propel your contest into viral territory. In fact, 62% of businesses report using giveaways specifically to boost brand awareness because it works! One analysis revealed that contests on Instagram get 3.5× as many likes and a whopping 64× as many comments as ordinary posts on average.