What steps will your customers take to buy?
Posted: Tue Jul 01, 2025 5:57 am
What channels and digital media will you switzerland phone number library use to attract and convert strangers into customers? In what order and sequence? What is the flow through which they will learn about you and eventually buy?
This is where your media plan, your necessary input plan, your tactical plan for key initiatives, and your action plan come into play.
There they are. The 8 non-negotiable assets that will underpin your growth.
Product positioning
Ideal customer profile and profitable segments
Value proposition
Unique mechanism
Irresistible offer
Message and persuasion plan
Brand Strategy
Conversion model
Most companies don't spend enough time defining these fundamentals and get bogged down in tactics that can't fill the void created by a lack of clarity and strategy.
You already know the WHAT. Now we just need to figure out how, right? Each one has its own exercises and working methods for locating them.
If you're interested in learning more, I'll share resources, strategies, and thoughts on marketing and business growth in my weekly newsletter. It's free, and more than 1,000 professionals and companies are already part of it.
Register here
How to create an effective B2B digital marketing plan that can be implemented in Paraguay
Photo of the writer: Giulio Correa
Giulio Correa
October 14, 2022
17 min. reading
Updated: February 1, 2024
State of B2B marketing in Paraguay
To successfully implement a digital marketing plan, it's always key to consider the overall context of the market.
It's true that there's no one-size-fits-all formula for doing this. Every business is different, and every market has its own unique characteristics.
But marketing must be able to solve business challenges. And business and its growth are largely based on what's happening in the market.
That's the starting point.
So what can we say about the world of B2B marketing in Paraguay?
I've been working with B2B companies in Paraguay for eight years, and here's my rundown of how they're doing marketing today:
They are moving from a management approach focused on commercial prospecting to one that places greater emphasis on digital marketing to generate leads and business opportunities.
The intention is clear: to give digital marketing a greater role in the goal of generating real business opportunities, not just supporting the sales team.
This leads companies to consider a customer acquisition model that is less centralized by the sales force and more dependent on marketing to attract customers.
It has few developed marketing assets. The fundamentals have not yet been thoroughly developed.
Since they have never had the need to use marketing assets, they do not have them clear or defined.
Assets such as a strategic narrative or well-crafted sales story, a clear and unique value proposition, a defined positioning strategy, a brand strategy, and a well-defined buyer persona.
They don't have a clear foundation on which to base all their initiatives and tactics.
Many marketing departments are 1 person + some designer or outsourced agency.
Most B2B companies are in the early stages of developing their digital marketing. Their teams are small and their resources are limited.
This is where your media plan, your necessary input plan, your tactical plan for key initiatives, and your action plan come into play.
There they are. The 8 non-negotiable assets that will underpin your growth.
Product positioning
Ideal customer profile and profitable segments
Value proposition
Unique mechanism
Irresistible offer
Message and persuasion plan
Brand Strategy
Conversion model
Most companies don't spend enough time defining these fundamentals and get bogged down in tactics that can't fill the void created by a lack of clarity and strategy.
You already know the WHAT. Now we just need to figure out how, right? Each one has its own exercises and working methods for locating them.
If you're interested in learning more, I'll share resources, strategies, and thoughts on marketing and business growth in my weekly newsletter. It's free, and more than 1,000 professionals and companies are already part of it.
Register here
How to create an effective B2B digital marketing plan that can be implemented in Paraguay
Photo of the writer: Giulio Correa
Giulio Correa
October 14, 2022
17 min. reading
Updated: February 1, 2024
State of B2B marketing in Paraguay
To successfully implement a digital marketing plan, it's always key to consider the overall context of the market.
It's true that there's no one-size-fits-all formula for doing this. Every business is different, and every market has its own unique characteristics.
But marketing must be able to solve business challenges. And business and its growth are largely based on what's happening in the market.
That's the starting point.
So what can we say about the world of B2B marketing in Paraguay?
I've been working with B2B companies in Paraguay for eight years, and here's my rundown of how they're doing marketing today:
They are moving from a management approach focused on commercial prospecting to one that places greater emphasis on digital marketing to generate leads and business opportunities.
The intention is clear: to give digital marketing a greater role in the goal of generating real business opportunities, not just supporting the sales team.
This leads companies to consider a customer acquisition model that is less centralized by the sales force and more dependent on marketing to attract customers.
It has few developed marketing assets. The fundamentals have not yet been thoroughly developed.
Since they have never had the need to use marketing assets, they do not have them clear or defined.
Assets such as a strategic narrative or well-crafted sales story, a clear and unique value proposition, a defined positioning strategy, a brand strategy, and a well-defined buyer persona.
They don't have a clear foundation on which to base all their initiatives and tactics.
Many marketing departments are 1 person + some designer or outsourced agency.
Most B2B companies are in the early stages of developing their digital marketing. Their teams are small and their resources are limited.