Marketing Triangle: The Triad of Effective Advertising
Posted: Tue Dec 24, 2024 7:49 am
The effectiveness of an advertising campaign depends not only on budgets, but also on proper planning. And the marketing triangle is the key to successful marketing activities when promoting a product. Thanks to its use, it is possible to attract more customers by spending less money.
Need to order an effective advertising campaign to promote your product or service? Contact Fractus!
Marketing Triangle: What is it?
MMM , 3M or the marketing triangle is a method of implementing an advertising campaign based on three principles: Market, Message, Media . This approach assumes that a brand message is effective when it fully meets consumer needs and is delivered through the right channels. Based on this, the goal is to choose the right market, find and attract your consumer, and ultimately sell him the product and make a profit.
Marketing Triangle: What is it?
Components of the Marketing Triangle
All three principles are important and argentina email list interconnected, each feeding the other two. But although they are equal, the approach is implemented strictly in the following sequence: first, a niche and target audience are selected, then a message is formed in the form of a USP, and then marketing channels are determined. This approach creates a solid foundation for an advertising campaign.
Market (market)
In other words, choosing a niche and target audience. First, choose a market. Preference is given to one that can bring profit, not just sell. More information about the market allows you to interact with it better. And there may be more than one.
Only after this is the target audience selected. After all, it is reasonable to sell not everything to everyone, but a specific product to people interested in it, who really need it, it is justified and they can afford it. When choosing the target audience, not only the level of income of consumers, social status, age and gender play a role, but also needs, preferences, aspirations and even dreams.
Message (message, offer)
A message that is tailored to the needs and preferences of the target audience, is accurate, and helps solve the customer's problem. This is a unique selling proposition (USP). And the right message addresses problems, and is not simply a company's desire to sell and make a profit.
The most effective approach to promotion is to use the AIDA formula: Attention, Interest, Desire, Action. Each market has its own message.
Media (channels)
At this stage, it is important to understand where exactly the consumer is looking for information about the product. Against the background of information noise, he develops a filtering of messages, or even a blocking. So it is important to choose those channels that will accurately convey the message and bring benefits - the consumer will even be happy with the advertising.
Promotion channels are used depending on the specifics of the target audience - not only traditional (media advertising, outdoor or print), but also modern (indoor advertising, Internet promotion, digital advertising). Moreover, both online and offline channels are used, often combining them.
Components of the Marketing Triangle
Advertising campaign by Fractus
Need an effective advertising campaign, but feel that you can't handle it on your own? Order it from Fractus.
We have specialists with experience and the necessary knowledge. They use an effective method in the advertising campaign - the golden triangle of marketing. Thanks to this, you will get an excellent result regardless of the goal, and most importantly - without unnecessary expenses. And your business will be successful! Call us. We will be able to help you.
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Need to order an effective advertising campaign to promote your product or service? Contact Fractus!
Marketing Triangle: What is it?
MMM , 3M or the marketing triangle is a method of implementing an advertising campaign based on three principles: Market, Message, Media . This approach assumes that a brand message is effective when it fully meets consumer needs and is delivered through the right channels. Based on this, the goal is to choose the right market, find and attract your consumer, and ultimately sell him the product and make a profit.
Marketing Triangle: What is it?
Components of the Marketing Triangle
All three principles are important and argentina email list interconnected, each feeding the other two. But although they are equal, the approach is implemented strictly in the following sequence: first, a niche and target audience are selected, then a message is formed in the form of a USP, and then marketing channels are determined. This approach creates a solid foundation for an advertising campaign.
Market (market)
In other words, choosing a niche and target audience. First, choose a market. Preference is given to one that can bring profit, not just sell. More information about the market allows you to interact with it better. And there may be more than one.
Only after this is the target audience selected. After all, it is reasonable to sell not everything to everyone, but a specific product to people interested in it, who really need it, it is justified and they can afford it. When choosing the target audience, not only the level of income of consumers, social status, age and gender play a role, but also needs, preferences, aspirations and even dreams.
Message (message, offer)
A message that is tailored to the needs and preferences of the target audience, is accurate, and helps solve the customer's problem. This is a unique selling proposition (USP). And the right message addresses problems, and is not simply a company's desire to sell and make a profit.
The most effective approach to promotion is to use the AIDA formula: Attention, Interest, Desire, Action. Each market has its own message.
Media (channels)
At this stage, it is important to understand where exactly the consumer is looking for information about the product. Against the background of information noise, he develops a filtering of messages, or even a blocking. So it is important to choose those channels that will accurately convey the message and bring benefits - the consumer will even be happy with the advertising.
Promotion channels are used depending on the specifics of the target audience - not only traditional (media advertising, outdoor or print), but also modern (indoor advertising, Internet promotion, digital advertising). Moreover, both online and offline channels are used, often combining them.
Components of the Marketing Triangle
Advertising campaign by Fractus
Need an effective advertising campaign, but feel that you can't handle it on your own? Order it from Fractus.
We have specialists with experience and the necessary knowledge. They use an effective method in the advertising campaign - the golden triangle of marketing. Thanks to this, you will get an excellent result regardless of the goal, and most importantly - without unnecessary expenses. And your business will be successful! Call us. We will be able to help you.
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!