Experiential Marketing: Positive Experiences = Sales
Posted: Tue Dec 24, 2024 7:08 am
ave become boring for consumers, and it would seem that there is nothing to surprise them with. This is where experimental marketing, one of the latest developments of marketers, comes into play: it creates activities that evoke positive emotions.
Need more engagement from your target audience? Contact Fractus and try implementing this approach in your business.
Experiential Marketing: Features
Experiential, involved, live or experimental marketing is a strategy based on the brand being able to evoke positive emotions in the customer, mainly through involvement in the marketing process. In most cases, all activities are associated with the purchase of a product/service or testing.
Experiential Marketing: Features
Research shows that positive contact with a company or anguilla email list 7582 contact leads brand leads to purchase, loyalty and recommendations in the future almost 100% of cases. It is based on individual experience, creates a strong long-term connection of the brand or product with the target audience.
This type of marketing activity has been embraced by major brands. How can we not mention the British store Ikea, which allowed its customers to spend the night in its warehouse, choosing a bed and accessories to their liking. Or take WestJet Airlines: Santa Claus approached everyone who scanned their boarding pass as they left the airport and asked what the passenger wanted. Moreover, the company paid for and delivered the gifts to customers.
Types of experiments
Marketers use engaged marketing in all its diversity, using its various types, unique points of connection between the brand and the client:
Events . They can be of any format: a store opening, a concert, an exhibition, a flash mob, as long as the consumer is not a passive participant, but can get a customer experience.
Creative solutions . The more unconventional the approach to creating marketing activity, the brighter the mark and impression on the client. Anything that can catch the eye is suitable for advertising: an unusual leaflet, an interactive screen in a shopping center, a presentation in the format of an instructive cartoon.
Master class . If there is an opportunity to introduce a client to something like this, it will become one of the most significant and bright events in his life.
Excursion . Brands arrange visits to production facilities for their clients. Consumers are overwhelmed with emotions, sharing photos on their social media pages, and this is another, albeit small, promotion channel.
Involvement of an influencer or opinion leader. By contacting in this way, the brand will always be associated with the idol beloved by customers.
Product demonstrations . The brighter and more exciting they are, the more they attract consumers. The approach works well when other companies do not use anything similar.
Games and quests . Complete a series of tasks and receive a prize from your favorite brand in addition to all the positive emotions - what could be better for a client?
Types of experiments
Services from Fractus
Want your customers to remember your brand or product and become its followers? Apply experiential marketing. Don't know where to start? Contact Fractus.
We will create a personal strategy, select the most effective approaches, and conduct an advertising campaign. All within the agreed budget, not necessarily with the participation of celebrities or astronomical expenses. You will be able to get a return in the form of recognition, customer loyalty, and increased sales. Call us, we are in touch!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store
Need more engagement from your target audience? Contact Fractus and try implementing this approach in your business.
Experiential Marketing: Features
Experiential, involved, live or experimental marketing is a strategy based on the brand being able to evoke positive emotions in the customer, mainly through involvement in the marketing process. In most cases, all activities are associated with the purchase of a product/service or testing.
Experiential Marketing: Features
Research shows that positive contact with a company or anguilla email list 7582 contact leads brand leads to purchase, loyalty and recommendations in the future almost 100% of cases. It is based on individual experience, creates a strong long-term connection of the brand or product with the target audience.
This type of marketing activity has been embraced by major brands. How can we not mention the British store Ikea, which allowed its customers to spend the night in its warehouse, choosing a bed and accessories to their liking. Or take WestJet Airlines: Santa Claus approached everyone who scanned their boarding pass as they left the airport and asked what the passenger wanted. Moreover, the company paid for and delivered the gifts to customers.
Types of experiments
Marketers use engaged marketing in all its diversity, using its various types, unique points of connection between the brand and the client:
Events . They can be of any format: a store opening, a concert, an exhibition, a flash mob, as long as the consumer is not a passive participant, but can get a customer experience.
Creative solutions . The more unconventional the approach to creating marketing activity, the brighter the mark and impression on the client. Anything that can catch the eye is suitable for advertising: an unusual leaflet, an interactive screen in a shopping center, a presentation in the format of an instructive cartoon.
Master class . If there is an opportunity to introduce a client to something like this, it will become one of the most significant and bright events in his life.
Excursion . Brands arrange visits to production facilities for their clients. Consumers are overwhelmed with emotions, sharing photos on their social media pages, and this is another, albeit small, promotion channel.
Involvement of an influencer or opinion leader. By contacting in this way, the brand will always be associated with the idol beloved by customers.
Product demonstrations . The brighter and more exciting they are, the more they attract consumers. The approach works well when other companies do not use anything similar.
Games and quests . Complete a series of tasks and receive a prize from your favorite brand in addition to all the positive emotions - what could be better for a client?
Types of experiments
Services from Fractus
Want your customers to remember your brand or product and become its followers? Apply experiential marketing. Don't know where to start? Contact Fractus.
We will create a personal strategy, select the most effective approaches, and conduct an advertising campaign. All within the agreed budget, not necessarily with the participation of celebrities or astronomical expenses. You will be able to get a return in the form of recognition, customer loyalty, and increased sales. Call us, we are in touch!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store