Stay in the know: about choosing a CRM, selling content in e-commerce and the futility of planning

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Monday's digest of interesting publications, carefully collected by UIS.

1. Guide to choosing and implementing cloud CRM and an overview of common services in this profile from the Startpack.ru team. By the way, 34% of companies in the world already use CRM for customer service, 29% for sales automation, and 20% for marketing automation. The material will help those who also want to start doing this.

P.S. The next step in pumping up business efficiency is cambodia phone numbers integrating CRM with Virtual PBX . For example, in UIS we have one-button integration with the most popular systems, and with the rest it is easy to establish interaction via API. But that is a completely different story.

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2. Kissmetrics research on selling content in e-commerce. Particularly relevant for online stores, but there are some useful ideas for others as well. In fact:

82% of consumers need at least three reviews of a product before deciding to purchase it;
but here's the thing: user-generated content shouldn't obscure a clear description of the product from the brand's perspective - which, by the way, should be detailed;
and if you can show the product in its best light, then 66% of site visitors need at least three photos of it;
and never deplete the content of the mobile version of the site by optimizing the loading speed - the mechanics of making purchasing decisions do not depend on the device, and there should be enough arguments "for" everywhere.
3. A report on Kjell Nordström's Moscow performance (the same one who wrote "Funk Business"). The full version is definitely worth reading, but here's a teaser:

planning anything has become a waste of time - people still hope to predict the future in the chaos of the present, but in vain;
the past, when we could at least predict something ahead, is gone and is unlikely to return;
and everything that can be digitized will be digitized.
4. The development of by-laws to the Yarovaya amendments (Federal Law No. 374 of July 6, 2016) has also begun — they are reported to be ready in six months. Let us recall that these documents will clarify the procedure, terms and volume of storage of subscriber traffic by telecom operators and Internet companies.

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