The Main Rules of a Good Community Manager
Posted: Tue Dec 24, 2024 5:58 am
The work of a community manager without knowledge of several key rules is simply impossible.
Participation in the community
You need to be fully integrated into the community you are running. You need to understand the core desires, pain points, goals, and favorite topics of the participants. Ideally, you want to become an integral part of this community. Otherwise, it will be difficult to discuss the joy of winter jogging if you are not a fan of running.
Knowledge of community slang
In general, this rule is similar to using TOV (tone of voice). The only difference is that you communicate in the language of the community, even if you are speaking on behalf of a brand. At a minimum, you need to understand the industry terms and slang. It is important to realize that the gaming community does not use formal language.
Sincerity
Avoid deception in the community to maintain trust. It i afghanistan email list 168973 contact leads s important to be honest, not to hide information or lie, even if it is unpleasant. It is important to respect the rules of confidentiality and to tell the truth within the limits allowed by your management. This will help to avoid the spread of rumors and misunderstandings.
Sincerity of a Community Manager
Source: shutterstock.com
Realizing the value of community
Always keep in mind that your community members have answers to all questions: how to improve the product, what is better to remove, etc. Discuss development with them, ask for their opinion. And remember that they can ruin your reputation in just a couple of minutes.
It is important to keep in mind that the skill level of community managers can vary significantly.
Event management and customer service jobs require both marketing and HR skills, with the key being the ability to interact with people.
When it comes to club-style communities or professional communities, participants tend to listen to a person with relevant experience. It is important to be “one of our own,” part of the same community. Managing a community of HR experts is impossible without a deep understanding of the industry, being in the context, following the latest news and trends. To successfully fulfill such a role, specific knowledge and skills are needed that complement the main expertise.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
How in demand is the profession of community manager?
On the hh.ru website, more than 3 thousand vacancies were found for the query "community", including SMM specialists. At the same time, employers offer a variety of duties for community managers.
Sometimes the term "community manager" can mean a moderator of a Telegram chat. They answer comments and questions, remove bots, and publish content. Typically, specialists receive up to 50 thousand rubles a month for such duties, depending on the work schedule.
Companies are also looking for qualified specialists to work in closed business communities and clubs of interest, where they will be responsible for various tasks, including organizing events and monitoring the activity of participants. Such specialists are often called community architects, they are involved both at the start-up stage and for subsequent development.
At the moment, targeted community management is underdeveloped in Russia. Not all organizations realize the importance of this approach and are not ready to invest in the development, training and support of their employees in this area.
This is most often done by companies that provide SaaS services, banks, and large technology firms such as Yandex, which actively develop internal communities of their former and current employees.
Stand-Alone or SaaS
Source: shutterstock.com
Experienced community management professionals are also valued in the youth policy and social work sector. They can hold leadership positions or provide advisory assistance in government agencies, charities and volunteer groups.
As a rule, pioneer and Komsomol organizations, as well as modern youth associations such as the “Movement of the First” and “Orlyata Rossii”, are also communities controlled and supported by the state.
The job of a community manager is a great way to learn different aspects of business and can be a starting point for development in different areas of professional activity, such as marketing, customer service, internal communications, HR brand evolution, event organization and management. This role opens up the potential for further development both within the company and in agencies providing services to large enterprises.
A low starting salary is one of the disadvantages of this profession, but it is often compensated by the opportunity to work remotely and sometimes take on several projects at once.
This position can be a great way to start a career, as it often doesn't require specialized education. There are internship programs that can help you quickly gain experience and begin your career development.
How to become a community manager
The Community Coordinator position is open to candidates with a variety of backgrounds, including marketing, PR, and blog management.
How to become a community manager
Source: shutterstock.com
Five main paths to becoming a community manager:
Self-initiated learning. Full immersion in researching all available materials on the topic of community management: books, YouTube channels, podcasts. Careful study of the work of experienced professionals in this field.
Taking professional courses in community management. Such programs are available in both Russian and English, for example, at Netology, Skillbox, and the New Business University.
Create your own community in your free time, choose an area of interest and a platform to bring people together. Hiring companies are ready to invite people with experience in community management, even if it is not professional.
Offer your help on a free project with an agreement to do the work for free or for a nominal fee to create a portfolio, admitting your lack of experience. This can be done directly or by joining an existing community "guerrilla". Such participation implies active involvement without prior agreements with the company: answering questions, offering development ideas, provoking discussions, resolving conflicts. Such participants often attract attention and can be invited to work, sometimes in the same company.
You should get directly involved in the work process, such as taking on a position as an intern, a community management assistant, or any combination of these actions in the desired sequence.
Participation in the community
You need to be fully integrated into the community you are running. You need to understand the core desires, pain points, goals, and favorite topics of the participants. Ideally, you want to become an integral part of this community. Otherwise, it will be difficult to discuss the joy of winter jogging if you are not a fan of running.
Knowledge of community slang
In general, this rule is similar to using TOV (tone of voice). The only difference is that you communicate in the language of the community, even if you are speaking on behalf of a brand. At a minimum, you need to understand the industry terms and slang. It is important to realize that the gaming community does not use formal language.
Sincerity
Avoid deception in the community to maintain trust. It i afghanistan email list 168973 contact leads s important to be honest, not to hide information or lie, even if it is unpleasant. It is important to respect the rules of confidentiality and to tell the truth within the limits allowed by your management. This will help to avoid the spread of rumors and misunderstandings.
Sincerity of a Community Manager
Source: shutterstock.com
Realizing the value of community
Always keep in mind that your community members have answers to all questions: how to improve the product, what is better to remove, etc. Discuss development with them, ask for their opinion. And remember that they can ruin your reputation in just a couple of minutes.
It is important to keep in mind that the skill level of community managers can vary significantly.
Event management and customer service jobs require both marketing and HR skills, with the key being the ability to interact with people.
When it comes to club-style communities or professional communities, participants tend to listen to a person with relevant experience. It is important to be “one of our own,” part of the same community. Managing a community of HR experts is impossible without a deep understanding of the industry, being in the context, following the latest news and trends. To successfully fulfill such a role, specific knowledge and skills are needed that complement the main expertise.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
How in demand is the profession of community manager?
On the hh.ru website, more than 3 thousand vacancies were found for the query "community", including SMM specialists. At the same time, employers offer a variety of duties for community managers.
Sometimes the term "community manager" can mean a moderator of a Telegram chat. They answer comments and questions, remove bots, and publish content. Typically, specialists receive up to 50 thousand rubles a month for such duties, depending on the work schedule.
Companies are also looking for qualified specialists to work in closed business communities and clubs of interest, where they will be responsible for various tasks, including organizing events and monitoring the activity of participants. Such specialists are often called community architects, they are involved both at the start-up stage and for subsequent development.
At the moment, targeted community management is underdeveloped in Russia. Not all organizations realize the importance of this approach and are not ready to invest in the development, training and support of their employees in this area.
This is most often done by companies that provide SaaS services, banks, and large technology firms such as Yandex, which actively develop internal communities of their former and current employees.
Stand-Alone or SaaS
Source: shutterstock.com
Experienced community management professionals are also valued in the youth policy and social work sector. They can hold leadership positions or provide advisory assistance in government agencies, charities and volunteer groups.
As a rule, pioneer and Komsomol organizations, as well as modern youth associations such as the “Movement of the First” and “Orlyata Rossii”, are also communities controlled and supported by the state.
The job of a community manager is a great way to learn different aspects of business and can be a starting point for development in different areas of professional activity, such as marketing, customer service, internal communications, HR brand evolution, event organization and management. This role opens up the potential for further development both within the company and in agencies providing services to large enterprises.
A low starting salary is one of the disadvantages of this profession, but it is often compensated by the opportunity to work remotely and sometimes take on several projects at once.
This position can be a great way to start a career, as it often doesn't require specialized education. There are internship programs that can help you quickly gain experience and begin your career development.
How to become a community manager
The Community Coordinator position is open to candidates with a variety of backgrounds, including marketing, PR, and blog management.
How to become a community manager
Source: shutterstock.com
Five main paths to becoming a community manager:
Self-initiated learning. Full immersion in researching all available materials on the topic of community management: books, YouTube channels, podcasts. Careful study of the work of experienced professionals in this field.
Taking professional courses in community management. Such programs are available in both Russian and English, for example, at Netology, Skillbox, and the New Business University.
Create your own community in your free time, choose an area of interest and a platform to bring people together. Hiring companies are ready to invite people with experience in community management, even if it is not professional.
Offer your help on a free project with an agreement to do the work for free or for a nominal fee to create a portfolio, admitting your lack of experience. This can be done directly or by joining an existing community "guerrilla". Such participation implies active involvement without prior agreements with the company: answering questions, offering development ideas, provoking discussions, resolving conflicts. Such participants often attract attention and can be invited to work, sometimes in the same company.
You should get directly involved in the work process, such as taking on a position as an intern, a community management assistant, or any combination of these actions in the desired sequence.