Predictably, Santa Clause is really popular

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Predictably, Santa Clause is really popular during the holiday season—followed by very few searches for just about the rest of the year. Most of which are probably kids using their parents phones to try and figure out whether or not Santa’s real… right?

Keyword Research in Google Trends for Santa Clause Screenshot
Alright, now we’re ready to move on and decipher how to match the search afghanistan phone number library of your readers.

8. Understanding the Search Intent of Your Readers
If you’ve ever used Google, you know that you’re not always searching for the same thing (or for the same reason). Duh. Your questions and needs probably span a wide range of topics.

Sometimes you’re looking for basic details about a television show you’re interested in watching. Other times you may be ready to make a purchase of a new backpack or laptop and need some advice.

There are four major reasons that people use a search engine like Google—and knowing which of these reasons you’re satisfying for your visitors will help you do smarter keyword research, in order to attract only the visitors you’re hoping to bring in.

Google Search Results for Search Intent Blogging and Keyword Research
Here are the four major types of search-intent:

Informational Intent
The first kind (and highest level of) search that people conduct online is informational. This is a good category for most bloggers to try and satisfy with content, because we excel at offering information, advice and instructions to people looking for a little guidance within our respective industries.