Stages of creating a selling offer for website owners. Step-by-step guide

[mehadihasan123456]

Target audience analysis

First of all, to create a working and selling offer, you need to define the target audience, find out its needs and how they form requests. To systematize the information, create a map where each segment of the audience you need is a character. The map reflects portraits of potential buyers, their characteristics, habits, needs, factors that motivate them to make a purchase, objections.

Often, the creation of a portrait of a target client is entrusted to part time data technical specialists, although the person creating the business understands his audience best. To obtain a quality result, the active participation of the company founder is extremely important at this stage.
Creating a TOP of characteristics

To sell any product or service, first of all, you need to know in detail what the company's product is, analyze its characteristics and distinctive properties. Then compare each parameter of the product with the buyer's need, which he will satisfy when buying. In parallel, match the benefits that your company provides with the factors of customer decision-making.

After conducting the analysis, decide on the key benefits (5-10) that should be highlighted on the sales page.

First of all, give an objective assessment of your proposal. Give an honest answer to several questions:

- Is your product worth the money and would you pay the stated amount if you were in the place of your potential buyer?

- Would you sell your product quickly, without dealing with the client’s objections and doubts?

If you are confident in your product, clearly know its strengths and significant advantages, creating a selling offer will not be a difficult task. If the questions made you think, then it is worth improving the product .