AI powered competition
Posted: Mon Dec 23, 2024 11:18 am
Cyborg content
AI vs search engine
AI in the SERP
AI tools as search engines
Crystal Carter
By: Crystal Carter
Edited By: Emilie Martin
December 20, 2024 10 min read
Top SEO Tips for 2024 — Whiteboard Friday
Whiteboard Friday | Marketing Industry | AI and SEO
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
With the year quickly coming to cambodia number an end, we're republishing the top tips Crystal forecasted for 2024. Originally published in March of this year, it was no surprise that the main theme we expected to see was how to manage SEO in an AI landscape. As we head into 2025, AI is still very much at the forefront of our minds and deeply embedded in our industry. Read on to see how Crystal recommends navigating this new reality.
Click on the whiteboard image above to open a high-resolution version in a new tab!
The Helpful Content Update (HCU) focuses on brand demand rather than content quality. Sites with low brand recognition relative to their link profile are more likely to be penalized, emphasizing the need to balance authority and demand signals.
Why you should read it
Understand the real impact of HCU beyond Google’s official messaging
Learn why brand demand and navigational searches are critical ranking factors
Get insights into how over-optimized sites risk penalties from Google’s updates
My favorite tip
Don’t just focus on creating helpful content—work on building demand for your brand. Balancing content quality, links, and brand recognition is key to long-term SEO success.
2. Miriam Ellis — The 11 Known Google Business Profile Fields That Impact Your Rank
Miriam Ellis Moz Top Creator 2024
Key takeaway
Miriam identifies 11 fields in Google Business Profiles (GBPs) directly impacting local search rankings.
Why you should read it
Discover the GBP fields that influence your local rankings
Learn practical optimization tips for each field to improve performance
Get tips to create a stand-out profile to attract and convert local customers
My favorite tip
Ensure the primary category of your listing reflects your core offering. Use the additional nine categories to create a comprehensive picture of your business. Use tools like Moz Local to analyze local competitor categories for insights into optimizing your profile.
3. Chima Mmeje — 20 SEOs Share Their Key Takeaways From the Google API Leaks
Chima Mmeje Moz Top Creator 2024
Key takeaway
The Google API leaks revealed valuable insights into how Google's algorithms evaluate content, highlighting the importance of brand building, site authority, and topical backlinks for ranking.
Why you should read it
Learn how Google's algorithms analyze user behavior, highlighting the role of click-through rate and site navigation
Discover why topical backlinks and entity alignment are critical for achieving topical authority
Understand how broader industry shifts are redefining how Google ranks content
My favorite tip
Contributors stressed the impact of Navboost, Brand Authority, and user experience as key factors for boosting visibility. These elements highlight the importance of creating seamless, intuitive journeys that satisfy users and algorithms.
AI vs search engine
AI in the SERP
AI tools as search engines
Crystal Carter
By: Crystal Carter
Edited By: Emilie Martin
December 20, 2024 10 min read
Top SEO Tips for 2024 — Whiteboard Friday
Whiteboard Friday | Marketing Industry | AI and SEO
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
With the year quickly coming to cambodia number an end, we're republishing the top tips Crystal forecasted for 2024. Originally published in March of this year, it was no surprise that the main theme we expected to see was how to manage SEO in an AI landscape. As we head into 2025, AI is still very much at the forefront of our minds and deeply embedded in our industry. Read on to see how Crystal recommends navigating this new reality.
Click on the whiteboard image above to open a high-resolution version in a new tab!
The Helpful Content Update (HCU) focuses on brand demand rather than content quality. Sites with low brand recognition relative to their link profile are more likely to be penalized, emphasizing the need to balance authority and demand signals.
Why you should read it
Understand the real impact of HCU beyond Google’s official messaging
Learn why brand demand and navigational searches are critical ranking factors
Get insights into how over-optimized sites risk penalties from Google’s updates
My favorite tip
Don’t just focus on creating helpful content—work on building demand for your brand. Balancing content quality, links, and brand recognition is key to long-term SEO success.
2. Miriam Ellis — The 11 Known Google Business Profile Fields That Impact Your Rank
Miriam Ellis Moz Top Creator 2024
Key takeaway
Miriam identifies 11 fields in Google Business Profiles (GBPs) directly impacting local search rankings.
Why you should read it
Discover the GBP fields that influence your local rankings
Learn practical optimization tips for each field to improve performance
Get tips to create a stand-out profile to attract and convert local customers
My favorite tip
Ensure the primary category of your listing reflects your core offering. Use the additional nine categories to create a comprehensive picture of your business. Use tools like Moz Local to analyze local competitor categories for insights into optimizing your profile.
3. Chima Mmeje — 20 SEOs Share Their Key Takeaways From the Google API Leaks
Chima Mmeje Moz Top Creator 2024
Key takeaway
The Google API leaks revealed valuable insights into how Google's algorithms evaluate content, highlighting the importance of brand building, site authority, and topical backlinks for ranking.
Why you should read it
Learn how Google's algorithms analyze user behavior, highlighting the role of click-through rate and site navigation
Discover why topical backlinks and entity alignment are critical for achieving topical authority
Understand how broader industry shifts are redefining how Google ranks content
My favorite tip
Contributors stressed the impact of Navboost, Brand Authority, and user experience as key factors for boosting visibility. These elements highlight the importance of creating seamless, intuitive journeys that satisfy users and algorithms.