Re-engage: Newsletters and push notifications
Posted: Tue Apr 22, 2025 6:57 am
Customer Loyalty Strategies
Screenshot taken on the official Reviews.io official website
Involvement: Sweepstakes
Sweepstakes are a fun way to improve customer loyalty, audience engagement, and retention rates. As mentioned above, it can also be a great way to get user-generated content. You can also gamify your popup campaigns for more engagement.
You strengthen the bond with customers by putting them at the center of the narrative through competition. The good idea is to give small rewards to all participants, regardless of the final result.
For example, Domino's held a contest that awarded 50 members a check for $10,000. Ten winners also received a trip to the company's international headquarters in Ann Arbor, Michigan. All participants had to share photos showing they interior designers email list were big Domino's fans and add #PieceofthePieContest.
Source
To retain customers, you need to stay in the audience. One of the most effective strategies for this purpose is re-engagement activities:
Ask customers who haven't opened an email from you in more than a month if they still want to receive your newsletters;
Offer them a discount on their next purchase or a voucher for a certain amount of money;
And inform them about new products.
For best results, tailor your messages to different stages of the customer lifecycle, such as sending abandoned cart emails reminding your customers that their items are still in stock. Offer a discount or free product if they purchase within the next few hours. If your business has an app, you can send these messages via push notifications.
Screenshot taken on the official Reviews.io official website
Involvement: Sweepstakes
Sweepstakes are a fun way to improve customer loyalty, audience engagement, and retention rates. As mentioned above, it can also be a great way to get user-generated content. You can also gamify your popup campaigns for more engagement.
You strengthen the bond with customers by putting them at the center of the narrative through competition. The good idea is to give small rewards to all participants, regardless of the final result.
For example, Domino's held a contest that awarded 50 members a check for $10,000. Ten winners also received a trip to the company's international headquarters in Ann Arbor, Michigan. All participants had to share photos showing they interior designers email list were big Domino's fans and add #PieceofthePieContest.
Source
To retain customers, you need to stay in the audience. One of the most effective strategies for this purpose is re-engagement activities:
Ask customers who haven't opened an email from you in more than a month if they still want to receive your newsletters;
Offer them a discount on their next purchase or a voucher for a certain amount of money;
And inform them about new products.
For best results, tailor your messages to different stages of the customer lifecycle, such as sending abandoned cart emails reminding your customers that their items are still in stock. Offer a discount or free product if they purchase within the next few hours. If your business has an app, you can send these messages via push notifications.