What is microsegmentation?
Posted: Tue Apr 22, 2025 5:20 am
One of the key strategies to get more revenue is to focus your sales and marketing efforts on the right customers. To do this, customer segmentation is one of the standard practices followed by companies.
Segmentation helps brands divide their customer base into various categories and target them effectively. However, it has been observed that companies often need help in defining segments in terms of industries such as finance, healthcare, technology, and so on. To increase sales, companies need to take a more granular approach to market segmentation, known as micro-segmentation.
In this article, we will learn what microsegmentation is, its role in the B2B industry, implementation architects email list strategies and benefits, along with some examples.
Microsegmentation refers to the process of dividing customers or markets into smaller groups. These groups or segments share common characteristics and are usually created based on criteria such as demographics, priorities, needs, and purchasing preferences.
Similar to macro-segmentation, micro-segmentation begins with traditionally defined groups that companies create for marketing purposes. However, micro-segmentation takes it a step further by identifying opportunities to retain potential and existing customers within those segments. This helps companies learn more about customers' favorite products or services, their purchasing history, and how often they purchase from the brand to improve customer service , and return on investment.
Segmentation helps brands divide their customer base into various categories and target them effectively. However, it has been observed that companies often need help in defining segments in terms of industries such as finance, healthcare, technology, and so on. To increase sales, companies need to take a more granular approach to market segmentation, known as micro-segmentation.
In this article, we will learn what microsegmentation is, its role in the B2B industry, implementation architects email list strategies and benefits, along with some examples.
Microsegmentation refers to the process of dividing customers or markets into smaller groups. These groups or segments share common characteristics and are usually created based on criteria such as demographics, priorities, needs, and purchasing preferences.
Similar to macro-segmentation, micro-segmentation begins with traditionally defined groups that companies create for marketing purposes. However, micro-segmentation takes it a step further by identifying opportunities to retain potential and existing customers within those segments. This helps companies learn more about customers' favorite products or services, their purchasing history, and how often they purchase from the brand to improve customer service , and return on investment.