Types of Customer Micro-segmentation
Posted: Tue Apr 22, 2025 5:20 am
Micro-segmentation, on the other hand, goes a step further and classifies customers based on their purchasing behavior. Classification can be based on demographics that include age, gender, education level, income, job profile, lifestyle, purchase frequency, product usage, and situational factors.
In short, while macro segmentation focuses on categorizing customers at a broader level, based on their location and company size, micro segmentation further breaks down these segments into smaller groups based on buyer persona. This helps companies better understand their target audience, helping them define their unique characteristics and design marketing strategies accordingly.
The process of micro-segmentation separates customers based on categories such as behavioral, geographic, demographic, and psychographic. Let’s understand each of them in detail.
Behavioral segmentation
Segmenting your customers based on their shopping personality is considered one of the most effective art director email list classification techniques. With behavioral segmentation, companies identify and categorize customers based on their shopping history, purchase frequency, products they buy the most, whether they prefer online or in-store shopping, purchase intent, and so on.
Geographic segmentation
In geographic segmentation, customers are divided based on their location. This includes categories such as country, state or province, city, district, zip code, etc. Customers are also segmented based on whether they live in an urban or rural area, whether it is a cold or tropical place, whether the store is freestanding or located in a mall or shopping complex, etc.
In short, while macro segmentation focuses on categorizing customers at a broader level, based on their location and company size, micro segmentation further breaks down these segments into smaller groups based on buyer persona. This helps companies better understand their target audience, helping them define their unique characteristics and design marketing strategies accordingly.
The process of micro-segmentation separates customers based on categories such as behavioral, geographic, demographic, and psychographic. Let’s understand each of them in detail.
Behavioral segmentation
Segmenting your customers based on their shopping personality is considered one of the most effective art director email list classification techniques. With behavioral segmentation, companies identify and categorize customers based on their shopping history, purchase frequency, products they buy the most, whether they prefer online or in-store shopping, purchase intent, and so on.
Geographic segmentation
In geographic segmentation, customers are divided based on their location. This includes categories such as country, state or province, city, district, zip code, etc. Customers are also segmented based on whether they live in an urban or rural area, whether it is a cold or tropical place, whether the store is freestanding or located in a mall or shopping complex, etc.