Interview: A different kind of storytelling

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Another format other than traditional text would be an interview with the CEO or a conversation between two founders. This can be written down for future reference, but it would be much better as a video. Videos convey information and emotions simultaneously. This gives the customer an empathetic impression of the people who work at the company. They learn about their thinking and working methods and can thus form a good picture of the company. A video tour of the company with introductions to the employees or a film of bulgaria phone number data the production facility would also be conceivable. How long should these videos be? Just long enough that your customer doesn't get bored and watches it all the way through. Also consider what information might be relevant to them. Convey the hard facts mentioned above, embedded in a real story, but don't try to include everything too easily. The more naturally your narrative, the more honest and human you will be perceived. And even though I've mentioned it several times, this also builds trust – enough trust to give you the contract, and that should be the goal.





Conclusion
Recipe for good storytelling: Blend an interesting, "fairytale" story of your company for your customers, enriched with hard facts, well-mixed with honest stories, a spoonful of objective links, and a pinch of romance. If you'd like to learn more about web design, we've put together an overview for you here .