How to Do Google Ads Keyword Research in 2025?
Posted: Tue Apr 22, 2025 4:06 am
If you are advertising with Google Ads, one of the cornerstones of success is effective keyword research. As of 2025, with the rapidly changing dynamics of digital marketing, users' search habits and search engine algorithms are also changing significantly. These changes require restructuring advertising strategies. So, what should you do to stand out in this process?
If you want to gain a competitive advantage and manage your campaigns whatsapp number list with maximum impact, you have to choose the right keywords. This guide provides all the details you need to optimize your Google Ads campaigns in 2025. Now, let's take a look at the strategies that will make every penny of your advertising budget count!
Before you continue reading our article, would you like to get more practical information and learn how to use Keyword Planner step by step via Google Ads dashboard? Then, be sure to watch our video where we explain this process in action!
Click Now to Use the Google Ads Keyword Research Template We Shared in the Video for Free
Download File×
Google ADS Keyword Research Template
Your name
Email Address
By filling out this form, you also agree that SURVIVOR Digital Media will send you regular news, campaigns and blog posts via e-mail.
Why Is Keyword Research Important?
The connection between your Google Ads campaigns and your target audience starts with choosing the right keywords. By understanding users’ search intent, you can reach them at the right time with the right message. However, as we enter 2025, old methods may not be enough due to changes in search behaviors and algorithms. Therefore, it is vital to develop the right strategies using up-to-date techniques and tools.
If you do not have enough information about keywords or want to update your information, you can read this article: "What is a Keyword? How to Analyze It?"
What's New in Google Ads Keyword Matching Types (2025)
As Google improves its algorithms every year, this also leads to changes in this area of advertising. In 2025, classic match types such as broad match, phrase match, and exact match will continue to be used, but there are significant changes to how these types work:
Broad Match: Thanks to Google’s AI-powered predictive algorithms, broad match now works more contextually, serving up relevant results based on users’ search intent.
Phrase Match: Takes into account the use of all keywords, but can also match variations.
Exact Match: Still the most precise match type that provides results that are relevant to your search. However, Google also matches very close contextual variations that do not include search terms that match users’ search intent. It is possible to get results that are closer to phrase match.
How to Do Keyword Research in Google Ads in 2025?
Start by Understanding Your Target Audience
Before you start keyword research, you need to know your target audience well. Ask yourself these questions:
What problems does your target audience want to solve?
What products or services are they looking for?
What words are they most likely to search with?
The answers to these questions will give you a strong foundation as a starting point.
Brainstorm and List Keywords
In the first step, list keywords that are directly related to the products or services your business offers. For example, consider the following words that potential customers for an e-commerce site might search for:
“affordable men's sneakers”
“waterproof camping tent”
“online food order fast delivery”
“Number 5 burgundy tights”
When creating this list, think about the language and phrases your customers might use when searching. Aim for 3-4 words or more.
Use Google Keyword Planner
The Keyword Planner tool from Google Ads is one of the most critical steps in your keyword research. This tool provides the following data:
Search Volume: You can find out how often the keyword is searched.
Competition Level: This shows advertiser demand for the keyword.
Top and Bottom of Page bid (CPC): The estimated costs you will have to pay for a particular keyword.
By using Keyword Planner, you can evaluate the performance potential of your keywords and shape your strategy accordingly.
Examine Your Competitors
Understanding which keywords your competitors use can provide you with new opportunities. You can use tools such as SEMrush and Smilarweb for this . The advantages of competitor analysis are:
You may find high potential keywords that you missed.
You can better understand the trends in the industry.
You can stand out in areas where your competitors are lacking.
Focus on Long-Tail Keywords
Long-tail keywords tend to have lower search volumes but higher conversion rates. For example:
“Best Google Ads campaign examples in 2025”
“ Affordable digital marketing agency in Istanbul ”
These types of keywords allow you to target users who are at a more advanced stage in the decision-making process.
Understand Search Intent
The success of Google Ads campaigns in 2025 depends on correctly understanding user search intent. Search intent generally falls into three categories:
Informational: Users want to learn something. For example, “ What is Google Ads ?”
Comparison (Navigational): Users compare different options. For example, “Is Google Ads or SEO more effective?”
Purchase – Decision Making (Transactional): Users are ready to purchase a product or service. For example, “ the most affordable Google Ads consultancy” .
Optimizing your campaigns for these intent categories will improve your ad performance.
Categorize Your Keywords
Organize your keywords into thematic groups. For example, for an e-commerce site, you might group them like this:
Men's Shoes: sneakers, running shoes, casual shoes
Women's Shoes: high heels, sandals, boots
Camping Equipment: sleeping bag, camping tent, camping lamp
This setup allows you to create your Google Ads campaigns in a more targeted way.
Keep Your Keywords Updated Continuously
Keyword research is not a process that can be done once and then abandoned. You should analyze performance data regularly to:
Allocate more budget to keywords that perform well.
Remove low-performing keywords from campaigns.
Add new trending keywords.
This dynamic process ensures your campaigns remain competitive.
If you want to gain a competitive advantage and manage your campaigns whatsapp number list with maximum impact, you have to choose the right keywords. This guide provides all the details you need to optimize your Google Ads campaigns in 2025. Now, let's take a look at the strategies that will make every penny of your advertising budget count!
Before you continue reading our article, would you like to get more practical information and learn how to use Keyword Planner step by step via Google Ads dashboard? Then, be sure to watch our video where we explain this process in action!
Click Now to Use the Google Ads Keyword Research Template We Shared in the Video for Free
Download File×
Google ADS Keyword Research Template
Your name
Email Address
By filling out this form, you also agree that SURVIVOR Digital Media will send you regular news, campaigns and blog posts via e-mail.
Why Is Keyword Research Important?
The connection between your Google Ads campaigns and your target audience starts with choosing the right keywords. By understanding users’ search intent, you can reach them at the right time with the right message. However, as we enter 2025, old methods may not be enough due to changes in search behaviors and algorithms. Therefore, it is vital to develop the right strategies using up-to-date techniques and tools.
If you do not have enough information about keywords or want to update your information, you can read this article: "What is a Keyword? How to Analyze It?"
What's New in Google Ads Keyword Matching Types (2025)
As Google improves its algorithms every year, this also leads to changes in this area of advertising. In 2025, classic match types such as broad match, phrase match, and exact match will continue to be used, but there are significant changes to how these types work:
Broad Match: Thanks to Google’s AI-powered predictive algorithms, broad match now works more contextually, serving up relevant results based on users’ search intent.
Phrase Match: Takes into account the use of all keywords, but can also match variations.
Exact Match: Still the most precise match type that provides results that are relevant to your search. However, Google also matches very close contextual variations that do not include search terms that match users’ search intent. It is possible to get results that are closer to phrase match.
How to Do Keyword Research in Google Ads in 2025?
Start by Understanding Your Target Audience
Before you start keyword research, you need to know your target audience well. Ask yourself these questions:
What problems does your target audience want to solve?
What products or services are they looking for?
What words are they most likely to search with?
The answers to these questions will give you a strong foundation as a starting point.
Brainstorm and List Keywords
In the first step, list keywords that are directly related to the products or services your business offers. For example, consider the following words that potential customers for an e-commerce site might search for:
“affordable men's sneakers”
“waterproof camping tent”
“online food order fast delivery”
“Number 5 burgundy tights”
When creating this list, think about the language and phrases your customers might use when searching. Aim for 3-4 words or more.
Use Google Keyword Planner
The Keyword Planner tool from Google Ads is one of the most critical steps in your keyword research. This tool provides the following data:
Search Volume: You can find out how often the keyword is searched.
Competition Level: This shows advertiser demand for the keyword.
Top and Bottom of Page bid (CPC): The estimated costs you will have to pay for a particular keyword.
By using Keyword Planner, you can evaluate the performance potential of your keywords and shape your strategy accordingly.
Examine Your Competitors
Understanding which keywords your competitors use can provide you with new opportunities. You can use tools such as SEMrush and Smilarweb for this . The advantages of competitor analysis are:
You may find high potential keywords that you missed.
You can better understand the trends in the industry.
You can stand out in areas where your competitors are lacking.
Focus on Long-Tail Keywords
Long-tail keywords tend to have lower search volumes but higher conversion rates. For example:
“Best Google Ads campaign examples in 2025”
“ Affordable digital marketing agency in Istanbul ”
These types of keywords allow you to target users who are at a more advanced stage in the decision-making process.
Understand Search Intent
The success of Google Ads campaigns in 2025 depends on correctly understanding user search intent. Search intent generally falls into three categories:
Informational: Users want to learn something. For example, “ What is Google Ads ?”
Comparison (Navigational): Users compare different options. For example, “Is Google Ads or SEO more effective?”
Purchase – Decision Making (Transactional): Users are ready to purchase a product or service. For example, “ the most affordable Google Ads consultancy” .
Optimizing your campaigns for these intent categories will improve your ad performance.
Categorize Your Keywords
Organize your keywords into thematic groups. For example, for an e-commerce site, you might group them like this:
Men's Shoes: sneakers, running shoes, casual shoes
Women's Shoes: high heels, sandals, boots
Camping Equipment: sleeping bag, camping tent, camping lamp
This setup allows you to create your Google Ads campaigns in a more targeted way.
Keep Your Keywords Updated Continuously
Keyword research is not a process that can be done once and then abandoned. You should analyze performance data regularly to:
Allocate more budget to keywords that perform well.
Remove low-performing keywords from campaigns.
Add new trending keywords.
This dynamic process ensures your campaigns remain competitive.