How to design the perfect contact form for your website
Posted: Tue Apr 22, 2025 3:42 am
What's so exciting about contact forms? After all, they're just a few fields where you enter your contact information. The emphasis is on "contact information." Because whoever fills out and submits the form transforms from an anonymous visitor into a potential customer who invites us to engage in dialogue. And that's the kind of conversion we want in B2B marketing , right?
Why create a contact form?
A well-thought-out and well-placed contact form can play a key role in determining hungary phone number data whether a prospect shares their data or not. It's worth paying attention to this topic, because even seemingly small adjustments can boost your form's conversion rate. I've compiled some practical tips for you here.
What does a contact form look like?
There's no one-size-fits-all answer to whether your form needs three or eight fields. However, there's a rule of thumb: collect only as much information as you really need. The fewer input fields a form has, the easier it will be to achieve conversions . Logically, we users don't like to do more work than necessary.
A long contact form that looks like a lot of work will create a greater barrier for visitors to complete. Nevertheless, it may be a good idea to request some additional information. This will likely reduce the number of leads, but it will also increase their quality, which can be crucial in some business areas. When designing the form, always ask yourself what purpose it serves.
Of course, you have the option of designing a longer form but making only a few fields mandatory. The additional data will then be entered voluntarily by the user. Keep in mind, however, that even the mere sight of a lengthy contact form can be off-putting to some visitors. My recommendation: Design two different contact forms, test them using the A/B method—and choose the winner.
Why create a contact form?
A well-thought-out and well-placed contact form can play a key role in determining hungary phone number data whether a prospect shares their data or not. It's worth paying attention to this topic, because even seemingly small adjustments can boost your form's conversion rate. I've compiled some practical tips for you here.
What does a contact form look like?
There's no one-size-fits-all answer to whether your form needs three or eight fields. However, there's a rule of thumb: collect only as much information as you really need. The fewer input fields a form has, the easier it will be to achieve conversions . Logically, we users don't like to do more work than necessary.
A long contact form that looks like a lot of work will create a greater barrier for visitors to complete. Nevertheless, it may be a good idea to request some additional information. This will likely reduce the number of leads, but it will also increase their quality, which can be crucial in some business areas. When designing the form, always ask yourself what purpose it serves.
Of course, you have the option of designing a longer form but making only a few fields mandatory. The additional data will then be entered voluntarily by the user. Keep in mind, however, that even the mere sight of a lengthy contact form can be off-putting to some visitors. My recommendation: Design two different contact forms, test them using the A/B method—and choose the winner.