Pinterest is a search engine!
Posted: Mon Apr 21, 2025 8:49 am
But if Pinterest isn't a traditional social media channel, then what is it? Okay, I already gave it away in the headline: Pinterest's features make it a search engine, making it more similar to Google. The difference between these two seemingly identical search engines lies in their output and user behavior. Google only displays text links in its SERPs; Google Image Search also displays images, but only those found on the websites. Pinterest, on the other hand, provides purely visual output that has (mostly) been specifically prepared for this format. The big difference between the two search engines is that with Pinterest, you can save search results or pin them to your boards, romania phone number data collect them sorted by topic, and view them again later, whereas Google doesn't have this option.
The two differ enormously in terms of usage behavior. Google users have a very specific idea of what they are looking for. For example: What is a meta description? When does the zoo open? How tall is the Eiffel Tower? How much postage is on a letter? And so on. However, Pinterest has a completely different user behavior: They are not following a specific question, but rather searching for a topic. For example: examples of application portfolios, ideas for a dragon-themed children's birthday party, DIY VW van conversions, travel routes or insider tips for city trips, but also suggestions for infographics, trade fair stand ideas, SEO tips or inbound marketing hacks. Users are inspired by the images and suggestions in their thread. They are usually planning an event (professional or personal) or researching specific topics.
The two differ enormously in terms of usage behavior. Google users have a very specific idea of what they are looking for. For example: What is a meta description? When does the zoo open? How tall is the Eiffel Tower? How much postage is on a letter? And so on. However, Pinterest has a completely different user behavior: They are not following a specific question, but rather searching for a topic. For example: examples of application portfolios, ideas for a dragon-themed children's birthday party, DIY VW van conversions, travel routes or insider tips for city trips, but also suggestions for infographics, trade fair stand ideas, SEO tips or inbound marketing hacks. Users are inspired by the images and suggestions in their thread. They are usually planning an event (professional or personal) or researching specific topics.