Patchwork ads: better not!

[sakibkhan29188]

But the biggest mistake is precisely the piecing together of old and new ads and the creation of so-called "patchwork ads." Of course, it takes a lot of extra work to create the entire ad from scratch. However, the way ads are presented has fundamentally changed. More characters automatically means more flexibility. This flexibility should be used profitably and aimed at appealing to uk phone number data users emotionally. If you don't do this yourself, you'll have to watch your competitors win clicks with good ads.

Clearly, it's difficult to accept that ads that performed very well for many years suddenly no longer provide value. Everything has to be rebuilt from scratch. However, it's not quite like that. The motto is more like this: old ads can set a direction, but they should never be the template in terms of content and execution.

The following list shows you what other serious mistakes you should avoid with the new Expanded Text Ads:

1) Stuffing the first title line with keywords
Previously, it was essential to include the ad's main keyword in the title. Given the limited character limit, it was important that it appear within the first 25 characters. However, with the new ETAs, this has changed fundamentally. Of course, the keyword should appear somewhere in the ad, but it doesn't have to be in the title. In addition to the second title line, the description or the URL are also suitable.

This is what you should do instead:
The ads you create are more about engaging the user emotionally and pique their interest. Let your competitors continue as before and create impersonal, systematic titles. However, you should try to sell your website as effectively and as interestingly as possible, and not just use a simple keyword search query as bait.

2) Simply use the old description as the second title line
"The description was fine, and the whole thing couldn't be described in better words!" So instead of deleting the old text, at least part of it is reused. The old description is thus reborn in the second title line. Bad idea! Every user will immediately notice that the text is inconsistent and simply consists of text blocks pieced together.

If you look at the behavior of internet users when reading texts, it's often the same: They only read the title and ignore the rest of the text. This type of review was primarily influenced by the news. The more sensational and interesting a title was, the more often it was clicked. Readers were thus trained to be guided by sensational headlines. This pattern can now also be applied to online advertisements: only a fraction of internet users read the meta description.

Here's what you should do instead:
Now that the title is twice as long, the second part becomes increasingly important. You want to encourage the user to click with just this one line (or on smartphones, the title is displayed in two lines). Therefore, the end of the title should primarily include a call to action. If you place this call to action at the very end of the ad, as before, most Google users would ignore it, and the CTR would automatically be significantly lower.