what is the absolute value of time spent creating content?
Posted: Sun Apr 20, 2025 6:50 am
How do you find what your customers are looking for? By looking on forums, competitor websites , and using tools like Answer the Public . Once you’ve identified the questions you want answered, you can create an FAQ page, start a blog, create articles, and guides for each topic.
But Creating great content that your potential customers want to read means more people are likely to discover your website and then buy from you.
Content isn’t just about articles. Content includes a wide range of formats such as ebooks, videos, podcasts, and infographics. The possibilities are endless, and if there’s demand, you can repurpose the same content into many different formats to get your business in front of as many people as possible.
Additionally, you can tease your customers with the results of a new study, which will then be hidden unless customers take a certain action, or you can summarize a podcast into a short video, which customers can uae email list access by leaving their email address. These are all great ways to generate leads.
From cookies to remarketing
lead generation - cookies
This tip is most valuable for those who have an online business with a high-traffic website: take advantage of your visitors' cookies.
Potentially, every visitor to your website can become a lead. You can remarket to visitors on platforms like Facebook, Instagram, and AdWords based on nothing more than the cookies they receive when they arrive on your site. However, make sure you have a privacy/cookie policy that is compliant with regulations ( GDPR if you operate in Europe ).
But Creating great content that your potential customers want to read means more people are likely to discover your website and then buy from you.
Content isn’t just about articles. Content includes a wide range of formats such as ebooks, videos, podcasts, and infographics. The possibilities are endless, and if there’s demand, you can repurpose the same content into many different formats to get your business in front of as many people as possible.
Additionally, you can tease your customers with the results of a new study, which will then be hidden unless customers take a certain action, or you can summarize a podcast into a short video, which customers can uae email list access by leaving their email address. These are all great ways to generate leads.
From cookies to remarketing
lead generation - cookies
This tip is most valuable for those who have an online business with a high-traffic website: take advantage of your visitors' cookies.
Potentially, every visitor to your website can become a lead. You can remarket to visitors on platforms like Facebook, Instagram, and AdWords based on nothing more than the cookies they receive when they arrive on your site. However, make sure you have a privacy/cookie policy that is compliant with regulations ( GDPR if you operate in Europe ).