What does TikTok say about ads?
Posted: Sun Apr 20, 2025 5:08 am
You've probably heard the famous phrase "Don't make ads. Make TikToks." TikTok wants to challenge advertisers with this. We're encouraged not to simply run pre-produced Instagram ads on TikTok, but instead to adapt our ads to the native TikTok content. Dare to be real. TikTok wants advertisers to deliver authentic and creative content that truly engages and entertains users. It should speak the language of the platform and its target audience. Trends are the key word. Trends show what's currently working on the taiwan phone number data platform. Therefore, it's widely recommended to adapt TikTok ads to current TikTok trends.
What is a TikTok trend?
TikTok itself says:
“We use it to describe the creative formats, ideas, and behaviors that garner a lot of attention on TikTok and, in turn, influence what people do on the platform.” (Source: TikTok )
Trends are videos that attract a lot of attention – they are viewed and imitated thousands of times. Some users copy a trend 1:1, others adapt and develop it further – yet the trend concept remains intact, and the videos always follow the same pattern. TikTok trends are very popular with users. Therefore, the platform thrives on such trends.
To ensure that ads appear as native as possible and don't immediately catch users' eye, these trend concepts are of course very helpful. Three types of trends are available for this purpose:
What is a TikTok trend?
TikTok itself says:
“We use it to describe the creative formats, ideas, and behaviors that garner a lot of attention on TikTok and, in turn, influence what people do on the platform.” (Source: TikTok )
Trends are videos that attract a lot of attention – they are viewed and imitated thousands of times. Some users copy a trend 1:1, others adapt and develop it further – yet the trend concept remains intact, and the videos always follow the same pattern. TikTok trends are very popular with users. Therefore, the platform thrives on such trends.
To ensure that ads appear as native as possible and don't immediately catch users' eye, these trend concepts are of course very helpful. Three types of trends are available for this purpose: