Who is e-commerce suitable for?
Posted: Sun Apr 20, 2025 4:52 am
E-commerce is primarily suitable for all products that do not require a complex purchase decision and that can be easily shipped or consumed digitally.
The pioneers here are, of course, fashion, jewelry, household items, accessories, electronics, etc. Thanks to increasingly efficient logistics solutions, even bulky and heavy products such as furniture or exercise equipment have now saudi arabia phone number data found their way into e-commerce and can be easily ordered online. Geographical distances have also become increasingly less significant in recent years, as even packages from China now arrive within 5-10 days. Therefore, the most strongly represented segment in e-commerce is B2C products, which are delivered directly to the end customer and manufactured in a standardized manner.
However, even in the digital world, many customers want to touch, test drive, or try on a product before actually buying it. In industries that are only partially suitable for pure e-commerce, hybrid solutions between electronic and brick-and-mortar retail have emerged in recent years. Customers can browse the product range and find out about prices and performance characteristics in the online shop, while picking up the goods in the brick-and-mortar stores. During pickup, the product can also be tested beforehand, held in the hand, tried on, and viewed with their own eyes. This form of e-commerce is particularly helpful for companies with a fixed branch network, as it allows them to offer their customers the best of both worlds and clearly differentiate themselves from pure online retail.
Who is e-commerce not suitable for?
Even in a digitalized world, there are still products that require personal advice due to their high complexity and variety of applications. In summary, the more a product has to be manufactured to individual customer orders, the less suitable it is for e-commerce. Injection molding machines, automation systems, or specially developed software solutions are usually so versatile and vary depending on the manufacturer that a customer would be unable to configure the product adequately for correct and profitable use, even with the help of YouTube videos or blog articles. These products are predominantly found in B2B markets, and their use is primarily oriented towards a return on investment for the buyer. However, this requires professional advice from trained employees, an analysis of the on-site conditions, or similar, and this cannot be packaged in an online shop. However, these products can certainly be supported by electronic solutions, for example, through online meetings or AR technology.
The pioneers here are, of course, fashion, jewelry, household items, accessories, electronics, etc. Thanks to increasingly efficient logistics solutions, even bulky and heavy products such as furniture or exercise equipment have now saudi arabia phone number data found their way into e-commerce and can be easily ordered online. Geographical distances have also become increasingly less significant in recent years, as even packages from China now arrive within 5-10 days. Therefore, the most strongly represented segment in e-commerce is B2C products, which are delivered directly to the end customer and manufactured in a standardized manner.
However, even in the digital world, many customers want to touch, test drive, or try on a product before actually buying it. In industries that are only partially suitable for pure e-commerce, hybrid solutions between electronic and brick-and-mortar retail have emerged in recent years. Customers can browse the product range and find out about prices and performance characteristics in the online shop, while picking up the goods in the brick-and-mortar stores. During pickup, the product can also be tested beforehand, held in the hand, tried on, and viewed with their own eyes. This form of e-commerce is particularly helpful for companies with a fixed branch network, as it allows them to offer their customers the best of both worlds and clearly differentiate themselves from pure online retail.
Who is e-commerce not suitable for?
Even in a digitalized world, there are still products that require personal advice due to their high complexity and variety of applications. In summary, the more a product has to be manufactured to individual customer orders, the less suitable it is for e-commerce. Injection molding machines, automation systems, or specially developed software solutions are usually so versatile and vary depending on the manufacturer that a customer would be unable to configure the product adequately for correct and profitable use, even with the help of YouTube videos or blog articles. These products are predominantly found in B2B markets, and their use is primarily oriented towards a return on investment for the buyer. However, this requires professional advice from trained employees, an analysis of the on-site conditions, or similar, and this cannot be packaged in an online shop. However, these products can certainly be supported by electronic solutions, for example, through online meetings or AR technology.