The most important basics for successful mobile app marketing
Posted: Sat Apr 19, 2025 10:29 am
A mobile app without a simple, memorable name will quickly be forgotten by your customers. Follow these tips regarding the name, category, and icon:
The name should be short and simple, and – if you're aiming for global marketing – easy to pronounce even abroad. Not all letter combinations (such as the German "ch") are as easy to pronounce abroad. Also, try to include some important keywords in the name if it's more than one short word.
Choose a category that best suits your app. Some apps cover multiple categories, so cyprus phone number data consider which category you believe you're strongest in. Try to estimate the number of downloads you need in a specific category to rank in the top 10. Does the goal seem unrealistic? Perhaps you should choose a different category. The value of a top 10 ranking shouldn't be underestimated.
Ultimately, the content of an app is what counts, but you can't do without a compelling icon . It serves as an eye-catcher and draws your potential customers' attention to the icon. Use contrasts and, ideally, convey the purpose of your app through the icon itself. This isn't easy, so you should consult a professional design agency if necessary.
Also important, but often forgotten by online marketing managers: screenshots . For later app marketing, take some screenshots that showcase the app's highlights in the best possible light. At the same time, explain how the app works and what benefits the user will receive by installing it. Short, convincing arguments are always better than long, boring texts.
Use of channels for app marketing before launch
Your app will be most successful if it generates a large number of downloads immediately after launch, thus achieving one of the top positions within a category. The quality of the app alone won't be enough to achieve this goal. Therefore, make sure you generate as much attention for your app as possible in advance. Contact websites that specialize in app reviews or your specific industry. Write to the responsible people well in advance of the actual release and introduce your app in a few sentences. Not all websites will agree with your proposal, so you should create a longer list of possible candidates to guarantee you can attract some partners.
The sooner you start making contact, the better: A mobile app needs to develop momentum right from the start and generate more and more downloads to be successful. Reviews that arrive in the first few weeks after an app's release are therefore only of limited help. These reviews of your app don't necessarily have to appear in industry-related publications. If you've landed a "big hit" that's interesting to a large number of users across platforms, you could also try general newspapers, for example.
The name should be short and simple, and – if you're aiming for global marketing – easy to pronounce even abroad. Not all letter combinations (such as the German "ch") are as easy to pronounce abroad. Also, try to include some important keywords in the name if it's more than one short word.
Choose a category that best suits your app. Some apps cover multiple categories, so cyprus phone number data consider which category you believe you're strongest in. Try to estimate the number of downloads you need in a specific category to rank in the top 10. Does the goal seem unrealistic? Perhaps you should choose a different category. The value of a top 10 ranking shouldn't be underestimated.
Ultimately, the content of an app is what counts, but you can't do without a compelling icon . It serves as an eye-catcher and draws your potential customers' attention to the icon. Use contrasts and, ideally, convey the purpose of your app through the icon itself. This isn't easy, so you should consult a professional design agency if necessary.
Also important, but often forgotten by online marketing managers: screenshots . For later app marketing, take some screenshots that showcase the app's highlights in the best possible light. At the same time, explain how the app works and what benefits the user will receive by installing it. Short, convincing arguments are always better than long, boring texts.
Use of channels for app marketing before launch
Your app will be most successful if it generates a large number of downloads immediately after launch, thus achieving one of the top positions within a category. The quality of the app alone won't be enough to achieve this goal. Therefore, make sure you generate as much attention for your app as possible in advance. Contact websites that specialize in app reviews or your specific industry. Write to the responsible people well in advance of the actual release and introduce your app in a few sentences. Not all websites will agree with your proposal, so you should create a longer list of possible candidates to guarantee you can attract some partners.
The sooner you start making contact, the better: A mobile app needs to develop momentum right from the start and generate more and more downloads to be successful. Reviews that arrive in the first few weeks after an app's release are therefore only of limited help. These reviews of your app don't necessarily have to appear in industry-related publications. If you've landed a "big hit" that's interesting to a large number of users across platforms, you could also try general newspapers, for example.