Create and distribute visual content
Posted: Sat Apr 19, 2025 10:17 am
The survey also found that infographics and statistical illustrations generated the most interactions. Unfortunately, the figures don't reveal whether marketers also included the increasingly popular statistical videos in this category. Over 71% of marketers reported spending less than 5 hours per week creating visuals, while only 11% invested more than 15 hours on image content. 33% used online editors, 30% used their in-house graphics department, 24% hired external graphic designers, and 14% did the work themselves using Adobe software and Flickr.
Respondents regularly encountered problems when working with visual content. Almost 37% stated that they found it particularly difficult to create content regularly, but the quality of the graphics (29.1%), reaching a largercanada phone number data target audience (24.1%), and finding reliable and interesting data sources (10.1%) also influenced their work. Almost all marketers agreed on one point: visual content is essential. Only 2.6% stated that visuals are somewhat or not at all important, 5% found them important, 31.7% very important, and a whopping 60.8% stated that modern online marketing would not function without them.
Sharepics are visual content that is becoming increasingly popular on social media. You have a good chance of increasing your reach and engagement rate by creating and posting sharepics .
Outlook on the future of visual marketing
The question of budget was also raised. Surprisingly, 31% of respondents stated that in 2016, they spent less than 10% of their total budget on image content. For 2017, 35.5% planned to invest more than a third.
The survey clearly demonstrates the importance that visual content marketing will have in the market in the future. According to KPCB, video content will account for more than 74% of all internet traffic in 2017 alone. It can therefore be assumed that professional advertising videos, in particular, will continue to grow in popularity. Companies that want to stay ahead of the curve should therefore continue to increase their budgets for image content as a precaution. Only one thing will remain the same in 2017: Interesting, exciting, and funny content will win.
For current infographics on Visual Content Marketing Statistics, visit Venngage.com .
Respondents regularly encountered problems when working with visual content. Almost 37% stated that they found it particularly difficult to create content regularly, but the quality of the graphics (29.1%), reaching a largercanada phone number data target audience (24.1%), and finding reliable and interesting data sources (10.1%) also influenced their work. Almost all marketers agreed on one point: visual content is essential. Only 2.6% stated that visuals are somewhat or not at all important, 5% found them important, 31.7% very important, and a whopping 60.8% stated that modern online marketing would not function without them.
Sharepics are visual content that is becoming increasingly popular on social media. You have a good chance of increasing your reach and engagement rate by creating and posting sharepics .
Outlook on the future of visual marketing
The question of budget was also raised. Surprisingly, 31% of respondents stated that in 2016, they spent less than 10% of their total budget on image content. For 2017, 35.5% planned to invest more than a third.
The survey clearly demonstrates the importance that visual content marketing will have in the market in the future. According to KPCB, video content will account for more than 74% of all internet traffic in 2017 alone. It can therefore be assumed that professional advertising videos, in particular, will continue to grow in popularity. Companies that want to stay ahead of the curve should therefore continue to increase their budgets for image content as a precaution. Only one thing will remain the same in 2017: Interesting, exciting, and funny content will win.
For current infographics on Visual Content Marketing Statistics, visit Venngage.com .