Among the audience of social networks there are now almost all segments of the target audience , which means that it is possible to attract the attention of our target audience for any format of educational products - from the Unified State Exam to IT courses.
The platforms allow you to use convenient and effective tools to manage content and audience attention to this content - publish articles and videos, attract subscribers, communicate with them and ultimately sell.
Social media mechanics make it possible to scale a product or influence: share content within and outside the platform, conduct free webinars, create useful checklists and collections of materials, and form chats.
Feedback on the social network platform helps improve the product and instagram data work out the negative. In this way, the company manages to monitor its reputation, improve its brand and ultimately increase conversion.
SMM allows you to work through all three stages of the funnel - first you work with a cold audience, then gradually warm it up with content and then sell.
For example, the daily reach on VKontakte for August 2023 was more than 43% (according to Mediascope*).
* Mediascope — media research platform
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On the VKontakte page of the online education service Yandex Praktikum, you can take a career guidance test or listen to a podcast
Advertising with bloggers
Often becomes part of the SMM strategy. Advantages of the method:
loyal audience - people trust the influencer and will listen to what they say
organic nature of advertising in the content flow - if presented correctly, the audience perceives advertising as a recommendation that can be trusted, and not as an imposition
expansion of coverage: for example, a blogger’s audience may be interested in the learning process itself, no matter in what area
What to look out for:
the blogger's target audience should match yours
audience engagement - subscribers must be real, not fake
landing site where potential clients will come to you after advertising a large number of potential clients may come to you - by this time your account or site should already be ready and packed.