Marketing automation as the next level of email marketing

[mouakter13]

Email marketing, as the name suggests, is limited to the medium of email, which is why companies cannot gain deeper insights into the preferences and behavior of their customers. Marketing automation, on the other hand, records and tracks all digital interactions. These data points can then be transformed into concrete marketing intelligence and used on a variety of channels such as email, website, mobile app or social media.

Why is email marketing important?
In the age of social media, it may seem tempting to declare email marketing japan chat telegram dead. But the truth is quite different: the global email market , which was worth $7.5 billion in 2020, is forecast to grow to $17.9 billion by 2027.

So email marketing is here to stay for a while, and as a result, you'll likely be investing more time in your email campaigns—from your overall marketing strategy to the copy and images in each message.

But see for yourself how important email marketing is:

89 percent of marketers use email as their primary channel for lead generation.
72 percent of customers prefer email for business communication.
52 percent of respondents describe email as their most important communication tool .
86 percent of consumers prefer email contacts .
How can email marketing be simplified?
Have you ever calculated how much time you invest in your email campaigns? According to a report on email marketing, 53 percent of respondents typically need more than two weeks to set up an email campaign.

As a small business owner, you probably only have a few hours to spare - not days or weeks. To exploit the full potential of this communication channel, you need special resources, which many small and medium-sized businesses do not have at their disposal.