And for those who create video content

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MonsterInsights offers a media add-on .

This add-on tracks the performance of all your YouTube and Vimeo videos . The report shows video views on WordPress along with views on the external platform.

Video plays analytics in MonsterInsights
If you sell digital products , MonsterInsights also lets you easily track downloads of files of various types: PDFs, DOCs, ZIP files, and more!

This tracking helps you identify the most popular digital products to promote in your marketing campaigns.

Digital downloads report in MonsterInsights
Winner – MonsterInsights

Based on our testing and research, MonsterInsights is the clear leader in the tracking features category. It’s highly flexible and offers a wide range of tracking tools for almost every element of your website. Plus, many of them are free.

Its campaign tracking and affiliate tools are perfect for business websites, while the popular post feature increases visibility for bloggers.

Meanwhile, if you sell digital downloads or embed videos , it provides valuable insights into how they perform.

These features make MonsterInsights the best option for those who need more than just the basics.

GDPR Compliance
If you run a website that serves users in the European Union (EU), following the GDPR (General Data Protection Regulation) is non-negotiable.

When it comes to WordPress plugins , some are better equipped than others to help you stay compliant. Let’s see how Site Kit and MonsterInsights handle this.

Kit do site

Site Kit helps with GDPR compliance teacher database through the WP Consent API. However, you’ll need to manually enable this feature and handle the notice and consent requirements yourself.

Consent Mode in Site Kit
The good news is that some popular consent software, such as CookieYes , Complianz , GDPR Cookie Compliance, and Cookiebot , work with Site Kit without causing plugin conflicts.

These plugins block data collection until visitors give consent.

Monster Insights

MonsterInsights , on the other hand, makes GDPR compliance much simpler.

If you purchase a MonsterInsights premium license, you'll have access to the EU Compliance add-on . This add-on helps you anonymize user data, such as IP addresses, to align with GDPR requirements.

Enabling EU Compliance in MonsterInsights
Additionally, the add-on integrates with popular cookie consent plugins like WPConsent and Complianz . This allows you to display cookie banners and collect user consent for tracking.