Create your own day
Posted: Sat Apr 05, 2025 6:30 am
The perfect follow-up to the previous idea: create your own day. A weekly, monthly, or even annual event that will become a regular occurrence.
Regular days are designed to bring your store to life and keep your visitors coming back, increasing your traffic and therefore your sales. Here are some examples of regular days that are low-budget and easy to organize:
Weekly: “Boutique Wednesdays”, “Crazy Mondays, to gambling database taiwan make you love the start of the week”…
Monthly: “The 25th is 25% off”, “The last Sunday of the month we clear out the stocks”…
On the contrary, annual days (1 to 3 times a year) are not intended to animate your site but rather to increase your sales during quieter times during the year (summer holidays, February, etc. depending on your activity). Being rarer, the budget will have to be higher to make an impression and get people talking.
Annual: The boutique's anniversary party, the big summer sale, the August 15th treasure hunt...
Here is a list of actions that can be linked to promoting your days:
Change your store's visuals for the day. Make it feel special.
Create a real identity for this day: its own colors, its own logo, a slogan, clear and relevant advantages (don't organize your "Clearance" day in the middle of the Sales, for example).
Create a #hashtag so your clients can interact on social media and find all the participants in your event. Under this hashtag, your clients can chat, share advice, and promote your event.
Create an offline event. By inviting your customers to meet you and each other, you'll create what's missing in online sales: the human connection. If this event is an annual event, do things in a big way and strengthen your community around your brand. For example, launch new products or practical workshops.
Regular days are designed to bring your store to life and keep your visitors coming back, increasing your traffic and therefore your sales. Here are some examples of regular days that are low-budget and easy to organize:
Weekly: “Boutique Wednesdays”, “Crazy Mondays, to gambling database taiwan make you love the start of the week”…
Monthly: “The 25th is 25% off”, “The last Sunday of the month we clear out the stocks”…
On the contrary, annual days (1 to 3 times a year) are not intended to animate your site but rather to increase your sales during quieter times during the year (summer holidays, February, etc. depending on your activity). Being rarer, the budget will have to be higher to make an impression and get people talking.
Annual: The boutique's anniversary party, the big summer sale, the August 15th treasure hunt...
Here is a list of actions that can be linked to promoting your days:
Change your store's visuals for the day. Make it feel special.
Create a real identity for this day: its own colors, its own logo, a slogan, clear and relevant advantages (don't organize your "Clearance" day in the middle of the Sales, for example).
Create a #hashtag so your clients can interact on social media and find all the participants in your event. Under this hashtag, your clients can chat, share advice, and promote your event.
Create an offline event. By inviting your customers to meet you and each other, you'll create what's missing in online sales: the human connection. If this event is an annual event, do things in a big way and strengthen your community around your brand. For example, launch new products or practical workshops.