What Content to Share on a Corporate Blog?

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Contents
1 Corporate Blog: Guidelines to Follow for Sharing Content
1.1 How do you position yourself as an expert?
Many companies still do not dare to launch into this world of corporate content ; the vast majority claim this because they do not know what to write, what to say. So, in this post, we will try to offer some advice on writing content for a corporate blog. Being cautious, and dedicating time and work to it, it will not be too difficult a task.

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When starting a content strategy for Content Marketing new zealand phone number format actions , it can be beneficial to choose to start by creating a corporate blog . These get great results (according to HubSpot, they are the number one method to increase web traffic and the number two to improve SEO), in addition to being less expensive than other actions.

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Corporate Blog: Guidelines to Follow for Sharing Content
The first thing to do is to think about what your objectives are with the creation of a corporate blog and what audience you are going to address; that is, who your target audience is. All of this helps you to know what interests them and to provide them with valuable content. In addition, you must plan and establish some work guidelines: who will participate in the process, who will make the decisions, what day-to-day life is like in the organization, among others.

Once these guidelines have been established, it is necessary to begin a process of analysis and search for sources, as well as listening. To do this, you can visit forums, communities on different social networks, attend fairs or networking events ; as well as create Google Alerts or subscribe to magazines and blogs in the sector in which you work.

How do you position yourself as an expert?
Positioning yourself as an expert with a corporate blog is a difficult task, as you have to provide quality , creative, original content and, above all, generate a lot of trust; but it is not impossible. To achieve this, you can follow some actions: start a blog about best practices and advice on the company's area, write practical guides on the product or service offered, analyze the different news or developments in the sector, answer the main doubts and questions of users or inform or comment on trends in the area.