And what should be analyzed?
Posted: Sat Apr 05, 2025 6:17 am
How is your blog evolving? Are you reaching the audience you're looking for? Are you building loyalty among your readers? How do they reach your blog? And once there, what do they do? Are you achieving the goals you hoped for?
Too many questions? Don't worry, they all have answers.
Using web analytics tools, you can answer these special lead and many other questions . The first and most important question, however, is: what goals have you set for your blog? Only from this premise can you decide which metrics, from the many web analytics data available, you're interested in monitoring—in other words, what your key performance indicators (KPIs) are .
For example, a blog dedicated to the online sale of ebooks or other resources is not the same as a blog whose primary source of income is online advertising . In the former case, it's a blog with a strong e-commerce component, where it's important to monitor metrics such as conversion rates, transactions, and time to purchase (among others); in the latter, the number of users, their sociodemographic characteristics, and the number of page views will be key, as these will be the data potential advertisers will request.
In any case, you'll need to measure. How? Google Analytics is the most widely used free web analytics tool. If you don't have it installed on your blog yet, do so immediately: here's how to set up Google Analytics .
Ten basic metrics to evaluate the evolution of your blog1. Is your audience growing?
This is such an over-referenced piece of information that it can sometimes become obsessive (don't fall for it). The number of users and sessions will tell you whether your readership is increasing or decreasing . It's worth analyzing not only the trend over time, but also a specific period compared to the previous year. If your visits are declining, review your main sources of traffic so far and see what's happened: perhaps you're losing search engine rankings, or need to work on your inbound links. Have you reduced the frequency with which you published, and are now writing fewer posts ? Let's see... Quality matters, but so does quantity, remember that.
Too many questions? Don't worry, they all have answers.
Using web analytics tools, you can answer these special lead and many other questions . The first and most important question, however, is: what goals have you set for your blog? Only from this premise can you decide which metrics, from the many web analytics data available, you're interested in monitoring—in other words, what your key performance indicators (KPIs) are .
For example, a blog dedicated to the online sale of ebooks or other resources is not the same as a blog whose primary source of income is online advertising . In the former case, it's a blog with a strong e-commerce component, where it's important to monitor metrics such as conversion rates, transactions, and time to purchase (among others); in the latter, the number of users, their sociodemographic characteristics, and the number of page views will be key, as these will be the data potential advertisers will request.
In any case, you'll need to measure. How? Google Analytics is the most widely used free web analytics tool. If you don't have it installed on your blog yet, do so immediately: here's how to set up Google Analytics .
Ten basic metrics to evaluate the evolution of your blog1. Is your audience growing?
This is such an over-referenced piece of information that it can sometimes become obsessive (don't fall for it). The number of users and sessions will tell you whether your readership is increasing or decreasing . It's worth analyzing not only the trend over time, but also a specific period compared to the previous year. If your visits are declining, review your main sources of traffic so far and see what's happened: perhaps you're losing search engine rankings, or need to work on your inbound links. Have you reduced the frequency with which you published, and are now writing fewer posts ? Let's see... Quality matters, but so does quantity, remember that.