Content Marketing Is Not Just Good Content

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Contents
1 Comprehensive Content Strategy: How to Do It?
Nowadays, we sometimes misuse the concept of Content Marketing; in this way we refer only to the writing of good, original content aimed at our target audience; however, this term goes much further. It must also include actions related to marketing and sales , a necessary relationship that we will discuss extensively throughout this article to clarify the key points on how to make a comprehensive content strategy .

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Some companies, after starting with Content Marketing new zealand phone number actions , see that their results do not improve. They do not understand why writing a blog three or four times a week or sharing content on social networks daily does not improve sales conversions among their potential audience. However, at this point is when we must ask ourselves the following question: why is good content not enough to generate potential clients? How to Make a Comprehensive Content Strategy?

The answer is simple, content is simply like the fuel that makes a car run, but if we don't drive it, it won't move. In other words, if we don't create a content marketing strategy and if we don't direct it to our target audience, the results won't be good.

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Comprehensive Content Strategy: How to Do It?
The starting point for creating an optimal content marketing strategy is to know who our audience is, as well as what their main problems or needs are in order to solve or satisfy them. In this way, we can convert our potential clients into current ones. Thus, we must ask ourselves: What do I offer my clients? What are they looking for? How can I help them? How can my business solve my clients' problems?

To answer these questions, we must advocate for interaction with our target audience; to do so, we can use some tools such as: calls to action , forms, landing pages , lead nurturing emails , segmentation lists or workflows. With these tools we have a large part of the marketing and sales machine ready, so we can create elegant, simple, visible actions (with great content and excellent SEO ), that impact our brand and are ready to close the sales deal.

In conclusion, writing good content that is original, creative, useful for our audience, telling brand stories , etc. is just the beginning of having a good Content Marketing strategy . These actions will not improve sales conversions among our target audience if we do not combine them with an effective sales and marketing strategy , which will improve our sales conversion rates among our potential customers.