Simple lead scoring

[mouakter13]

Most marketing automation tools, including Act!, allow you to create attractive, high-converting lead generation landing pages and web forms. No technical expertise is required to place these landing pages and forms where you want them on your website, so there are no high web design costs involved.

Let's say you've written an informative eBook that addresses pain points and questions your customers have. By creating a dedicated landing page for that eBook, you can drive new leads to your page and then ask them for their contact information before they can download the eBook.

Does your company also run a blog? Create a contact form that appears japan business mailing list at the end of an article and invites readers to subscribe to your newsletter.

The best marketing automation solutions integrate with leading CRM platforms so that new leads are automatically saved to your CRM. CRM integration also allows you to capture and track additional data such as lead source, location, and past purchases. This is extremely useful if you want to create buyer personas for different segments of your target customers.

marketing automation solutions
Simple lead scoring
Just because hundreds of leads enter your sales funnel doesn't mean they'll make a purchase. Rather, you need to identify the most promising leads that are most likely to make a purchase. However, manually scoring and qualifying leads is time-consuming, error-prone, and inefficient.

Marketing automation software can do most of the work for you. It tracks how a lead interacts with your email campaigns, website, and other marketing assets and uses this predictive information to calculate a score (i.e., rating) for each lead.

Let's say someone opens all your emails, downloads an eBook from your website, and visits the pricing page. Your marketing automation tool can capture all of this activity and qualify this lead as "active."

This will help you identify leads that you should pay special attention to in order to maximize conversions and attract new customers. At the same time, it will prevent you from investing time and effort in leads that are not actually interested in what you have to offer - and it will save you from having to expand your sales team, which will also save you time and money.