Final recommendations for increasing sales through marketplaces

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Today, online trading has become an integral part of the sale of goods. Manufacturers and intermediaries no longer think about whether to sell their products on the Internet, they think about the effectiveness of their own promotion there. Increasing sales through marketplaces is possible in the case of cooperation with sites that provide the best full-cycle service to their customers.

Ways to promote your store/product on the Internet.

Fast and convenient delivery . Today, a number saudi mobile number example of marketplaces attract new sellers with bonuses such as no commission on the first 100 orders or free placement of goods in warehouses. In addition, it has become possible to combine goods from different sellers into one parcel when purchasing for more than $5. This is done to reduce logistics costs, but it is also convenient for customers.

Personalized offers, help with online selection . According to statistics, more than half of buyers have a positive attitude towards personalization, it helps them find the necessary and useful products.

Selecting marketplaces that support sellers, for example, with marketing and PR . AliExpress in Russia has been running unusual campaigns throughout 2020: a month of local fashion brands took place in August, and a major show took place in October, during which the platform created collaborations with small Russian designers. All these promotions allow companies to find their customers and reach a wider audience. Lamoda often works with major brands: for example, it did a joint photo shoot with PUMA.

Final recommendations for increasing sales through marketplaces

It is also important to understand who your target audience is and what their needs are. This helps you choose the right trading platforms and promote yourself on marketplaces. To find a relevant online platform, you need to study the demand structure and understand which product categories are the most popular. This data is available to sellers.

For example, AliExpress was previously associated by Russian buyers exclusively with cheap goods of dubious quality. But today people actively buy expensive gadgets and not at all budget clothes from Russian sellers on this platform. It is necessary to understand that the marketing strategy of the marketplace depends on its focus.

Some tips to help you increase your sales.

Use of high-quality photos . If the images leave much to be desired, the chances of good sales tend to zero. On the Internet, photos of a product from different angles are the main source of information about it, so it is important to post 4-5 illustrations for clothing, 6 for shoes, 1-2 for jewelry.

Promotions, discounts . They motivate customers to make orders. According to statistics, almost 93% of customers react to sales: purchases are planned for the corresponding dates or when searching for products, the choice is made in favor of those that have discounts.

Monitoring reviews, responding to them, working with customer motivation to write them . Reviews increase the seller's rating, help to get to the top of the search results and, as a result, lead to more frequent product displays and increased sales.

Working with goods from domestic manufacturers, especially in the fashion industry . Today, there is a trend for Russian products. In 2019, 45% of Russians bought clothes from domestic brands and were satisfied with their quality (in 2018 - 40%).

As you know, a client who has already bought something on the platform is more interesting than a new one. After all, you will have to spend much more money to attract the latter. Therefore, marketplaces have their own CRM system, which is responsible for forming a client base, allows you to make targeted mailings by mail and create loyalty programs. Trading platforms provide the opportunity to use performance and trade tools to work with groups of buyers. You can use a brand zone, banners for different categories, create relevant selections and products of the day, use discounts and promotional codes.