Set up tracking for your actions
Posted: Tue Mar 18, 2025 3:48 am
When it comes to planning a content marketing strategy, no plan created or tactic implemented will be good enough if it doesn't produce results. You can design beautiful infographics, create highly useful guides, or publish article after article on your blog, but if your content strategy doesn't achieve the goal you set out to achieve, no content will be worth it.
Measurement and tracking are very important when planning a content marketing bc data malaysia strategy and reporting ROI (and any marketing strategy in general). But what KPIs should be implemented?
According to the latest industry study by the Content Marketing Institute, the most popular metrics used by B2C companies to measure the success of their Content Marketing efforts and plan a Content Marketing strategy are:
web traffic,
social sharing ,
time spent on site,
direct sales,
qualitative feedback from customers,
SEO ranking,
increased customer loyalty,
subscriber base .
B2B companies are governed by the same indicators as B2C companies, and due to the particularities of the industry, they add:
quality and quantity of leads ,
inbound links.
There are many data collection tools available on the market, ranging in complexity and with free or paid options, but there's one tool used by most websites today: Google Analytics . It's free, feature-rich, and relatively easy to use if you're just starting out with web analytics. For measuring social sharing , AddThis is the most widely used tool.
Measurement and tracking are very important when planning a content marketing bc data malaysia strategy and reporting ROI (and any marketing strategy in general). But what KPIs should be implemented?
According to the latest industry study by the Content Marketing Institute, the most popular metrics used by B2C companies to measure the success of their Content Marketing efforts and plan a Content Marketing strategy are:
web traffic,
social sharing ,
time spent on site,
direct sales,
qualitative feedback from customers,
SEO ranking,
increased customer loyalty,
subscriber base .
B2B companies are governed by the same indicators as B2C companies, and due to the particularities of the industry, they add:
quality and quantity of leads ,
inbound links.
There are many data collection tools available on the market, ranging in complexity and with free or paid options, but there's one tool used by most websites today: Google Analytics . It's free, feature-rich, and relatively easy to use if you're just starting out with web analytics. For measuring social sharing , AddThis is the most widely used tool.