Align your posts with a trending topic
Posted: Mon Dec 23, 2024 8:16 am
8.
You can also increase engagement on social media by aligning your posts with current and relevant trends. Keeping an eye on hashtags and trending news can help you find opportunities to add your voice to a conversation or even do a creative parody of what's happening.
Some trending topics are easy to anticipate. For example, holidays and major events are great opportunities for brands to get involved. A good example is sustainable fashion brand Kūla , which celebrated Mother’s Day with an engaging post on its Instagram feed.
Kula Instagram
9. Use trending songs
When you create Instagram Reels and videos , you can add music directly from the platform's music library. That music acts as a sort of tag shared by all users who use the same audio.
When someone clicks on the song in your Reel, they can explore a feed of all the videos that feature it. Not only does this increase the visibility of your content, but it can also help boost engagement on social media.
10. Be approachable
Nowadays, consumers value getting canada phone numbers to know the human side of the brands they support. Social media is the ideal place to show that more authentic side and connect with your audience.
“Our customers love seeing what our day-to-day work looks like, and even what we do outside of the office. Be authentic and let them get to know you. This helps build trust in your brand and naturally drives more sales,” says Jen Greenlees, owner and CEO of Sydney So Sweet.
An example is Sydney So Sweet itself , a children's clothing brand that shows its more human side on Instagram. They have found that Reels generate more engagement, creating authentic and close content that connects with their audience.
“We post videos where we laugh at ourselves or show real moments, like this one of our office manager trying to match her clothes with her daughter’s,” Jen explains.
Sydney So Sweet Instagram
11. Share content that reflects your brand’s mission.
Your brand’s mission should be present in every communication you make, including your social media posts. That’s why creating content that aligns with your brand’s values and goals is a great way to generate engagement.
Natty Belle posted this amazing image of an African artist’s work. Her brand’s mission is to reconnect with its founder’s ancestral roots, and this post perfectly reflects that purpose, strengthening her connection with her audience.
You can also increase engagement on social media by aligning your posts with current and relevant trends. Keeping an eye on hashtags and trending news can help you find opportunities to add your voice to a conversation or even do a creative parody of what's happening.
Some trending topics are easy to anticipate. For example, holidays and major events are great opportunities for brands to get involved. A good example is sustainable fashion brand Kūla , which celebrated Mother’s Day with an engaging post on its Instagram feed.
Kula Instagram
9. Use trending songs
When you create Instagram Reels and videos , you can add music directly from the platform's music library. That music acts as a sort of tag shared by all users who use the same audio.
When someone clicks on the song in your Reel, they can explore a feed of all the videos that feature it. Not only does this increase the visibility of your content, but it can also help boost engagement on social media.
10. Be approachable
Nowadays, consumers value getting canada phone numbers to know the human side of the brands they support. Social media is the ideal place to show that more authentic side and connect with your audience.
“Our customers love seeing what our day-to-day work looks like, and even what we do outside of the office. Be authentic and let them get to know you. This helps build trust in your brand and naturally drives more sales,” says Jen Greenlees, owner and CEO of Sydney So Sweet.
An example is Sydney So Sweet itself , a children's clothing brand that shows its more human side on Instagram. They have found that Reels generate more engagement, creating authentic and close content that connects with their audience.
“We post videos where we laugh at ourselves or show real moments, like this one of our office manager trying to match her clothes with her daughter’s,” Jen explains.
Sydney So Sweet Instagram
11. Share content that reflects your brand’s mission.
Your brand’s mission should be present in every communication you make, including your social media posts. That’s why creating content that aligns with your brand’s values and goals is a great way to generate engagement.
Natty Belle posted this amazing image of an African artist’s work. Her brand’s mission is to reconnect with its founder’s ancestral roots, and this post perfectly reflects that purpose, strengthening her connection with her audience.