What does it mean to have a website? Having the right people to work on it
Posted: Sat Dec 21, 2024 4:51 am
The bilingual staff at the store on Via del Babbuino, simply that. Yes, because it is a bit difficult to sell something without someone telling us what they are selling, why buy it, if the size worn is the right one, if it can be combined with something else, why should it be different online?
We will need at least one website manager who:
check the website renovations to assess whether it is suitable for what we sell;
determines a content strategy to sell, making free whatsapp number canada itself perfectly understood by your audience;
writes the content of the site or directs the copywriters of the web agency chosen to write it;
defines the activities to be carried out on the website independently or with your own digital strategist ;
evaluate the progress of sales or contacts generated;
study the results to propose new activities, improve what already works, eliminate what is only wasting money;
It provides information to the website owner about the best-selling products, the most returned ones, the ones that are not liked, the ones that have had the most criticisms or compliments.
Sure, you can outsource everything, but it should be good practice to have an internal contact person who takes care of it: the activities are speeded up but, above all, they are certainly carried out much better.
For more information, read: SEO: Is it better to outsource it or manage it in-house? .
Be known for your brand
If the website serves as a replacement for the glossy brochure, it is better to continue sending it by post, perhaps adding something personalized to make the recipient feel special and it will certainly be a better investment.
However, if you are convinced that it is the best way to acquire customers , then to the question "what does it mean to have a website" you must add: elbow grease, sweat of the brow, a good investment to be recognizable.
There are 1.71 billion websites in the world (and not 20 boutiques like those on a normal street in any city) but only 200 million are in operation (source: infodata sole 24 ore, 5 September 2019).
Most likely there will be many failures, but I am convinced that many of these websites have been left adrift, all alone, with the last blog post of 2010, the lack of an SSL certificate , the impossibility of navigating it from a smartphone and the characteristic video game graphics of the bars of when I was 14, with pixels as big as an A4 sheet.
But it's still 200 million, so how can you shout louder than others to make yourself known? By preparing to make your brand shine in all online and offline communication channels if we can.
We will need at least one website manager who:
check the website renovations to assess whether it is suitable for what we sell;
determines a content strategy to sell, making free whatsapp number canada itself perfectly understood by your audience;
writes the content of the site or directs the copywriters of the web agency chosen to write it;
defines the activities to be carried out on the website independently or with your own digital strategist ;
evaluate the progress of sales or contacts generated;
study the results to propose new activities, improve what already works, eliminate what is only wasting money;
It provides information to the website owner about the best-selling products, the most returned ones, the ones that are not liked, the ones that have had the most criticisms or compliments.
Sure, you can outsource everything, but it should be good practice to have an internal contact person who takes care of it: the activities are speeded up but, above all, they are certainly carried out much better.
For more information, read: SEO: Is it better to outsource it or manage it in-house? .
Be known for your brand
If the website serves as a replacement for the glossy brochure, it is better to continue sending it by post, perhaps adding something personalized to make the recipient feel special and it will certainly be a better investment.
However, if you are convinced that it is the best way to acquire customers , then to the question "what does it mean to have a website" you must add: elbow grease, sweat of the brow, a good investment to be recognizable.
There are 1.71 billion websites in the world (and not 20 boutiques like those on a normal street in any city) but only 200 million are in operation (source: infodata sole 24 ore, 5 September 2019).
Most likely there will be many failures, but I am convinced that many of these websites have been left adrift, all alone, with the last blog post of 2010, the lack of an SSL certificate , the impossibility of navigating it from a smartphone and the characteristic video game graphics of the bars of when I was 14, with pixels as big as an A4 sheet.
But it's still 200 million, so how can you shout louder than others to make yourself known? By preparing to make your brand shine in all online and offline communication channels if we can.