Luis Fraga journalist, expert in social communication and podcast
Posted: Mon Dec 23, 2024 7:03 am
To the former, don't be discouraged by the negative comments about the present and future of the profession that you have probably heard since the first day you went to class in your degree. It is true that traditional media are losing readers, listeners and viewers, but the digital universe, for example, opens up new employment opportunities. I would also like to recommend that you don't limit yourself to sending out CVs, that you take a few risks and start creating content : a blog, a podcast, a digital medium... Anything goes to publish your own creations that a recruiter might have an eye on tomorrow.
I would advise those who want to work in corporate communication kuwait number in whatsapp to keep "in this world". It is very praiseworthy to work in event design, for example, or in protocol, but communication is much more: it is essential to be well informed and, in addition, to read a lot (not just current affairs) and, very importantly, to write well.
For decades, it has been said that the profession is in crisis. What is your opinion? How do you see the future of journalism?
My answer is related to the previous question. Those of us who studied primary school remember having gone through other crises. Now they say that another one is coming, comparable to the one in 2008 or even worse. I think we cannot let ourselves be carried away by pessimism. The world has changed: a pandemic, a war in the heart of Europe, the threat of global warming... We have to take it all in, be flexible and move forward.
What role will fake news and fact-checking play in the future? Are we becoming more likely to be fooled?
The problem of misinformation is very worrying. Leticia Rodríguez, a professor at the University of Seville and an expert in detecting fake news, told me in an interview for my blog that one of the dangerous consequences of fake news occurs in the political sphere : populist politicians, she told me, settle into post-truth because we, the citizens, are "consumer voters who approach politics from a place of complaint." And that is very dangerous. Trump or Putin have authentic machines around them for creating fake news.
What tools or resources does a citizen need to identify disinformation?
Although it is easy to be fooled, we should at least act with great caution before giving credence to news that does not seem real. Only by reading the news consistently can we filter out such information and distinguish between those that are reliable and those that are not.
In recent years we have witnessed the global rise of podcasts. Is this the reinvention of traditional radio? Why do you think this format is so successful?
I'm thrilled. When we did this interview, conventional radio had lost almost 700,000 listeners in Spain. Miguel Ángel Nieto, who was the presenter of "Viva la Gente" on the now defunct Antena 3 radio station, told me precisely in the podcast Comunicación para Todos that young people had abandoned radio. Meanwhile, the podcast, in the same 2nd wave of the EGM of 2022, has increased in audience.
I think the success of this format is mainly due to the fact that more and higher quality content is being produced , to the point that we can talk about a real boom. There is so much to choose from that there will always be a podcast that seems to be designed for you. And general radio cannot do that, of course.
The podcast is also designed to accompany us in our routines (the gym, a walk, in the car...) and listening to an episode is compatible with another activity.
Many companies are also including podcasting formats in their corporate communication actions. Do you think it makes sense?
It makes a lot of sense. And not just companies. Institutions, associations of all kinds and scientific societies are also betting on this format. It is a relatively cheap content that, if taken care of, can have great quality. It is a different , more intimate way of communicating. It is not anecdotal that podcast hosts speak in the singular to their audience because they are addressing, in the intimacy that headphones or listening alone provide, a single person. I will tell you that I started in this to "play radio again" and remember my professional beginnings, and now I participate in seven other podcasts with topics as varied as the history of terrorism in Spain, respiratory diseases and entrepreneurship, among others.
I would advise those who want to work in corporate communication kuwait number in whatsapp to keep "in this world". It is very praiseworthy to work in event design, for example, or in protocol, but communication is much more: it is essential to be well informed and, in addition, to read a lot (not just current affairs) and, very importantly, to write well.
For decades, it has been said that the profession is in crisis. What is your opinion? How do you see the future of journalism?
My answer is related to the previous question. Those of us who studied primary school remember having gone through other crises. Now they say that another one is coming, comparable to the one in 2008 or even worse. I think we cannot let ourselves be carried away by pessimism. The world has changed: a pandemic, a war in the heart of Europe, the threat of global warming... We have to take it all in, be flexible and move forward.
What role will fake news and fact-checking play in the future? Are we becoming more likely to be fooled?
The problem of misinformation is very worrying. Leticia Rodríguez, a professor at the University of Seville and an expert in detecting fake news, told me in an interview for my blog that one of the dangerous consequences of fake news occurs in the political sphere : populist politicians, she told me, settle into post-truth because we, the citizens, are "consumer voters who approach politics from a place of complaint." And that is very dangerous. Trump or Putin have authentic machines around them for creating fake news.
What tools or resources does a citizen need to identify disinformation?
Although it is easy to be fooled, we should at least act with great caution before giving credence to news that does not seem real. Only by reading the news consistently can we filter out such information and distinguish between those that are reliable and those that are not.
In recent years we have witnessed the global rise of podcasts. Is this the reinvention of traditional radio? Why do you think this format is so successful?
I'm thrilled. When we did this interview, conventional radio had lost almost 700,000 listeners in Spain. Miguel Ángel Nieto, who was the presenter of "Viva la Gente" on the now defunct Antena 3 radio station, told me precisely in the podcast Comunicación para Todos that young people had abandoned radio. Meanwhile, the podcast, in the same 2nd wave of the EGM of 2022, has increased in audience.
I think the success of this format is mainly due to the fact that more and higher quality content is being produced , to the point that we can talk about a real boom. There is so much to choose from that there will always be a podcast that seems to be designed for you. And general radio cannot do that, of course.
The podcast is also designed to accompany us in our routines (the gym, a walk, in the car...) and listening to an episode is compatible with another activity.
Many companies are also including podcasting formats in their corporate communication actions. Do you think it makes sense?
It makes a lot of sense. And not just companies. Institutions, associations of all kinds and scientific societies are also betting on this format. It is a relatively cheap content that, if taken care of, can have great quality. It is a different , more intimate way of communicating. It is not anecdotal that podcast hosts speak in the singular to their audience because they are addressing, in the intimacy that headphones or listening alone provide, a single person. I will tell you that I started in this to "play radio again" and remember my professional beginnings, and now I participate in seven other podcasts with topics as varied as the history of terrorism in Spain, respiratory diseases and entrepreneurship, among others.