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[mouakter13]

Nowadays, having a professional profile on LinkedIn is almost a must. With 225 million users and 35% of them using it daily, a good profile can bring us a multitude of professional opportunities ranging from expanding our network of contacts to finding a new job.

But a good presence on this social network will not only benefit us individually. Corporate pages are also a basic tool for B2B ( business-to-business ) communication and it is not enough to have just any page. With more italy business mailing list than 3 million corporate profiles, there are many strategies to stand out among such a crowd. Here we propose 5 points that can place your business among the best on LinkedIn if we pay a little attention to them.

Create product pages : Promoting your products individually is very important when it comes to getting specialized followers and segmenting the audience. A sample of the different brands that make up the company or a product catalog with individual pages would be the two main uses of this type of page that LinkedIn offers.
Optimize the use of images : The images you upload to your company page must be exclusive to LinkedIn and it is recommended that they have a specific message. In a more professional setting, the same images that are used on Facebook or Twitter are not valid. Advertising a certain product or promoting a business event by linking to an external page will be optimal strategies in this area. LinkedIn allows you to publish up to three images on a company's main page as a presentation ( Showcase ).
Use keywords in your profile : Don't just create a profile with your professional experience and assign keywords to it . This will make it easier for people interested in a particular professional profile to reach you. A person can't just be found by searching by name and surname. If that user makes good use of keywords related to their professional activity, it will also be easier to find them.