How to choose the best domain?
Posted: Mon Dec 23, 2024 6:43 am
Human factor : the domain must make life easier for users who search for you online and type your address into the search bar: in essence, it must be easy to both type and remember.
Brand Factor : Your domain should differentiate you from your competitors, make your website unique, and best represent your business and brand identity.
And the SEO factor? The domain does not have a direct impact on SEO (Search Engine Optimization). Historically, search engines gave significant weight to the keywords contained in the domain, but current algorithms have reduced this factor. To date, there is no direct measurable correlation between the domain name and positioning on the SERPs.
However, a clear, relevant and easy to remember name can improve the user asian phone numbers experience and increase the likelihood of clicks and shares. This can indirectly help increase organic traffic and dwell time, factors that positively impact rankings.
So what are the best practices for choosing a domain? Let’s try to summarize them below.
Choose a short and memorable domain
A domain can be up to 60 characters long, which allows you to clearly communicate your business. However, a name that is too long risks becoming complex to memorize and type.
If you run a startup or a little-known company, opt for a short and intuitive domain. It should be easy to remember and write, as we will see in the next point.
Brand Factor : Your domain should differentiate you from your competitors, make your website unique, and best represent your business and brand identity.
And the SEO factor? The domain does not have a direct impact on SEO (Search Engine Optimization). Historically, search engines gave significant weight to the keywords contained in the domain, but current algorithms have reduced this factor. To date, there is no direct measurable correlation between the domain name and positioning on the SERPs.
However, a clear, relevant and easy to remember name can improve the user asian phone numbers experience and increase the likelihood of clicks and shares. This can indirectly help increase organic traffic and dwell time, factors that positively impact rankings.
So what are the best practices for choosing a domain? Let’s try to summarize them below.
Choose a short and memorable domain
A domain can be up to 60 characters long, which allows you to clearly communicate your business. However, a name that is too long risks becoming complex to memorize and type.
If you run a startup or a little-known company, opt for a short and intuitive domain. It should be easy to remember and write, as we will see in the next point.