Body language in sales
Posted: Sat Feb 22, 2025 8:13 am
Understanding body language in sales is very important to influence your potential customer and know if they are really interested in your product.
“The body speaks!”
How many times have we heard this phrase, right?
The expression of gestures is really a very strong form of communication in human beings.
In theaters, actors learn how to use their gestures to complement their speech, in dance, music is interpreted in such a way that the message is transmitted without using any words, and journalists learn how to behave in front of a camera in order to convey confidence and truth.
In today’s article, we’ll understand how body language can influence a prospect in a sales process and also learn how to translate your client’s gestures. Let’s get started!
How to influence with body language in sales
In a negotiation, you need to delight the customer.
The NeoAssist company website published that, according to the Harvard Business Review,
“ 73% of business leaders say that providing a relevant Malaysia telegram data reliable customer experience is critical to their company’s overall business performance today. 93% agree that it will be even more so two years from now.”
With this statement we can conclude one thing: many times, the customer does not buy the product, he buys the seller!
Like this?
The shopping experience is very valuable to a person. And the person who will provide a connection and ensure a good journey for the prospect is the salesperson. Body language is a fundamental part of this process.
The secret to creating valuable connections in a negotiation is to work with emotions. You can do this through mental triggers and oral techniques. But now let's talk about how to do this through your gestures.
1- Greet in the correct way
First, greet your prospect with a smile and with your palm facing down. A smile starts to establish a connection from the beginning of the negotiation. A palm facing down shows that you are in control of the process and have a leadership position in the relationship established.
2- Avoid negative attitudes
Having your arms crossed, facing away and your body leaning back shows a lack of interest and receptiveness to what the other person is saying in a conversation. In addition, this posture can even convey a certain aggressiveness.
3- Maintain eye contact
Maintaining constant eye contact conveys confidence and facilitates connection between interlocutors.
It is normal for your gaze to sometimes be diverted when trying to remember something, but it is important to return to eye contact and maintain this contact in a comfortable and safe way.ient is essential to generating value in the negotiation. If your prospect is speaking, he or she should be heard.
To do this, you must:
– Lean your body slightly forward, without exaggeration;
– Keep your body, especially your feet, facing the client;
Therefore, with this posture, the subconscious of the person who is speaking will understand and convey to them that you are paying attention to what is being said.
5- Reproduce your gestures
Finally, some gestures can be mirrored to create connection. If you are a man and you are negotiating with a woman, for example, and she has a habit of running her hand through her hair, you can replicate her gestures in a subtle way by running your hand through your beard every so often.
This doesn't mean you should imitate your prospects' gestures, but rather create closeness through gentle mirroring.
How to Know if Your Customer is Interested Through Body Language in Sales
Albert Mehrabian, one of the first researchers to dedicate himself to body language, concluded through his studies that communication is constituted in the following way:
In other words, in a negotiation, your potential client’s gestures mean a lot!
Now, in the same way that we studied English, Spanish, French and other languages, we will learn how to translate body language into sales!
“The body speaks!”
How many times have we heard this phrase, right?
The expression of gestures is really a very strong form of communication in human beings.
In theaters, actors learn how to use their gestures to complement their speech, in dance, music is interpreted in such a way that the message is transmitted without using any words, and journalists learn how to behave in front of a camera in order to convey confidence and truth.
In today’s article, we’ll understand how body language can influence a prospect in a sales process and also learn how to translate your client’s gestures. Let’s get started!
How to influence with body language in sales
In a negotiation, you need to delight the customer.
The NeoAssist company website published that, according to the Harvard Business Review,
“ 73% of business leaders say that providing a relevant Malaysia telegram data reliable customer experience is critical to their company’s overall business performance today. 93% agree that it will be even more so two years from now.”
With this statement we can conclude one thing: many times, the customer does not buy the product, he buys the seller!
Like this?
The shopping experience is very valuable to a person. And the person who will provide a connection and ensure a good journey for the prospect is the salesperson. Body language is a fundamental part of this process.
The secret to creating valuable connections in a negotiation is to work with emotions. You can do this through mental triggers and oral techniques. But now let's talk about how to do this through your gestures.
1- Greet in the correct way
First, greet your prospect with a smile and with your palm facing down. A smile starts to establish a connection from the beginning of the negotiation. A palm facing down shows that you are in control of the process and have a leadership position in the relationship established.
2- Avoid negative attitudes
Having your arms crossed, facing away and your body leaning back shows a lack of interest and receptiveness to what the other person is saying in a conversation. In addition, this posture can even convey a certain aggressiveness.
3- Maintain eye contact
Maintaining constant eye contact conveys confidence and facilitates connection between interlocutors.
It is normal for your gaze to sometimes be diverted when trying to remember something, but it is important to return to eye contact and maintain this contact in a comfortable and safe way.ient is essential to generating value in the negotiation. If your prospect is speaking, he or she should be heard.
To do this, you must:
– Lean your body slightly forward, without exaggeration;
– Keep your body, especially your feet, facing the client;
Therefore, with this posture, the subconscious of the person who is speaking will understand and convey to them that you are paying attention to what is being said.
5- Reproduce your gestures
Finally, some gestures can be mirrored to create connection. If you are a man and you are negotiating with a woman, for example, and she has a habit of running her hand through her hair, you can replicate her gestures in a subtle way by running your hand through your beard every so often.
This doesn't mean you should imitate your prospects' gestures, but rather create closeness through gentle mirroring.
How to Know if Your Customer is Interested Through Body Language in Sales
Albert Mehrabian, one of the first researchers to dedicate himself to body language, concluded through his studies that communication is constituted in the following way:
In other words, in a negotiation, your potential client’s gestures mean a lot!
Now, in the same way that we studied English, Spanish, French and other languages, we will learn how to translate body language into sales!