Identify opportunities for page updates

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Regular, even small, page updates signal to search engines that they should crawl the page more often. Regular content updates help keep your site fresh and relevant in the eyes of search engines.

There are two types of content that should be updated regularly. The first is the main page, which usually receives the most traffic. The second type is promising pages , which could receive a significant netherlands phone number data increase in traffic if they were to move up slightly in the SERP. These are mainly pages that are just outside the top 10 results. These pages should be updated regularly so that they have a chance to move into the top ten. You should approach pages that are just outside the top 3 in a similar way. After the fourth place, search traffic drops sharply and is almost negligible beyond the first page.

How to update pages
One way to keep your site fresh is to add new information. For example, if you have a blog post about a new piece of software that just got an update, now is a great time to update it. Up-to-date content will ensure that visitors find what they’re looking for, and won’t have to go back to the search results page and click on a different result (which could hurt your site’s ranking).
The second way to update content is to find related, complementary keywords and add those keywords to the page text.
A third way to update your content is to do regular site cleanup . Compress large images and remove or fix broken links. Correcting these errors can improve your SEO rankings.
The fourth type of update is removing content from your pages . While this may seem counterproductive, if there are pages on your site that are not getting any traffic, it can hurt your overall ranking in the eyes of Google.