Get specific information about your target audience
Posted: Sat Feb 22, 2025 7:05 am
You should be as specific as possible about your audience so that your ad only appears to Facebook users who are likely to actually reach them . Consider the interests and behaviors of potential respondents and choose what to include and exclude from your audience. Think about your existing visitors and their interests, job titles, industries they work in, spending habits, etc.
It's also important to think about the people who malta phone number data are unlikely to be interested in your offer . These are the types of people you want to exclude from your audience. For example, if you sell luxury watches, unemployed people, people with low incomes, or people who follow alternative cultures will not be prospective customers for you, unlike executives, lawyers, or entrepreneurs.
Also consider the reach of your ad . You can choose a city, county, state, country, or even multiple countries around the world where your ad will appear. You can also limit your ad to a certain distance from your chosen location, which is especially useful for businesses that specialize in local customers.
Ads Manager will not allow you to continue if your audience is not large enough.
Design a new ad on FB
Get more users with “Similar Audiences”
If you already have an audience, for example, created from your e-shop customers or another source that you are sure are people willing to buy your products, you can get additional respondents by creating a “ Lookalike Audience”. Using machine learning and artificial intelligence, Facebook’s algorithm analyzes the characteristics of people in the selected audience and then creates a new list of users from users who exhibit similar characteristics and behavior . This way, you get an audience that is similar to your existing customers and has a high chance of showing interest in your products and signing up for your newsletter.
It's also important to think about the people who malta phone number data are unlikely to be interested in your offer . These are the types of people you want to exclude from your audience. For example, if you sell luxury watches, unemployed people, people with low incomes, or people who follow alternative cultures will not be prospective customers for you, unlike executives, lawyers, or entrepreneurs.
Also consider the reach of your ad . You can choose a city, county, state, country, or even multiple countries around the world where your ad will appear. You can also limit your ad to a certain distance from your chosen location, which is especially useful for businesses that specialize in local customers.
Ads Manager will not allow you to continue if your audience is not large enough.
Design a new ad on FB
Get more users with “Similar Audiences”
If you already have an audience, for example, created from your e-shop customers or another source that you are sure are people willing to buy your products, you can get additional respondents by creating a “ Lookalike Audience”. Using machine learning and artificial intelligence, Facebook’s algorithm analyzes the characteristics of people in the selected audience and then creates a new list of users from users who exhibit similar characteristics and behavior . This way, you get an audience that is similar to your existing customers and has a high chance of showing interest in your products and signing up for your newsletter.