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Online loan: how can whatsapp make lending safer?

Posted: Sat Feb 22, 2025 5:27 am
by muskanislam25
Online loan granting is dominating the market, with customers demanding a quick analysis. To grant a loan properly, it is necessary to cross-reference several pieces of information, and the customer's WhatsApp can tell a lot about the loan to be granted (or not).

Online loan: how is the credit assessment done?
For online loan granting , the credit assessment is carried out by a decision engine, which takes into account various information, such as the applicant's income, employment history, geographic location and length of tenure in the current job. Each company has its own criteria for assessing creditworthiness and each has its advantages and disadvantages.

When it comes to online loans , decisions are becoming increasingly automated, with financial institutions tending to reduce or even eliminate the need for human analysis. This is because decision engines are becoming increasingly robust, agile and rely on the cross-referencing of thousands of pieces of information.

Credit engines, during the assessment for Israel telegram data granting an online loan , overcome several challenges, since the person is not physically present in the environment, and there must be several certifications, such as sending the document, photo, etc. In these cases, companies can use Artificial Intelligence to evaluate data and detect fraud quickly.

Online loans: How to innovate in the fight against fraud?
Credit fraud is a major problem in Brazil. After the pandemic began, with many operations migrating to digital, there was a significant increase in the number of online loan applications and grants . Consequently, in 2021, there was a record 4 million attempted frauds, according to a study carried out by Serasa Experian , with the banking and card segment being the main focus, which represented an increase of 33.3% compared to the previous year.

It is a race against time between financial institutions and scammers, who always manage to find loopholes in the system, often even posing as family members. This requires that online loan granting be extremely careful, with the use of data science and machine learning algorithms to detect fraudulent transactions and mitigate risks.

In this context, the WhatsApp application can be a great ally in online loan assessments , since figures indicate that around 99% of mobile phones in Brazil have this app installed. In other words, registrations of phones that do not have the app installed are already born with a major warning of attempted fraud.

Online loan: How to use WhatsApp as an ally?
The more information you have, the better. This also applies to the online loan granting process . Knowing whether the applicant has a WhatsApp account helps in the assessment and decision to grant credit, since a phone with WhatsApp helps to determine a better phone number to contact in future situations. In addition, with the use of the app, it is noted that people tend to change their phone number less.

In order to integrate WhatsApp validation into online loan assessments , it is first important that this assessment represents the exact moment of the credit application. In other words, there is no point in assessing a phone database that was marked with the existence of WhatsApp 6 months ago.

Granting an online loan requires online WhatsApp validation, carried out exclusively by Think Data , a leading information bureau in the Brazilian credit market which, through consultation via browser, file exchange or via API, enables the identification of WhatsApp linked to a mobile phone line at the exact moment of the consultation.

Online Loan: What are the benefits of WhatsApp validation?
Among other important validations in the wake of online loan approval , WhatsApp certification brings several benefits, as it provides a means of instant contact with the customer.

By cross-referencing information available in the Think Data database, it is possible to assess the association of telephone numbers with individuals or legal entities, enabling the implementation of a reliability score for contact information, providing greater security by being able to detect that it is not a chip that was activated with the exclusive purpose of registering to obtain an online loan , for example.

To make the online loan granting process even more robust , in addition to validating phones with WhatsApp, Think Data provides a range of information that enables a broad assessment of the customer's profile, making it possible to identify presumed income and per capita family income, profession, education and much more!

In addition, Think Data has an exclusive solution, Guaranteed Location, which is capable of certifying whether a mobile phone is active and, in fact, linked to the CPF — that is, in cases where the phone has WhatsApp installed and the Guaranteed Location certification , the only customer who is in fact avoiding being contacted will not be spoken to.

Online loan: How to implement WhatsApp validation when granting credit?
Think Data , through the Valida Fácil – Credit Granting solution , allows integration via API, enabling the connection of information with systems and with connections available in the largest and main credit engines, being a solution with a very high processing capacity and available 24×7 for online loan operations. In addition, Think Data queries are available for execution via the Web and via batch file exchange. Always adapting to each type of business and with personalized service for each client.

All solutions can be made even more robust when complemented with the queries provided by Think Data , one of the largest Serasa Experian distributors in the country. There is a wide range of queries that are suitable for any type of negotiation, whether it is a small or large online loan , and these queries range from a simple check of bounced checks to a comprehensive check of the score, existence of legal actions, overdue debts, pending issues, etc.