Ad recall increased by 174% in May and 355% in June.
Posted: Thu Feb 20, 2025 6:27 am
"Moreover, among the 45-54 age group, it was 260% already in May. It is worth considering that Brand awareness in this age group is also the highest - 33%. This may mean that the audience that was initially most familiar with the brand and had not seen its advertising for a long time turned out to be more receptive and loyal to its new advertising activities ."
Konstantin Oreshnikov, Head of Media Ingate Group
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 11
Purchase intent increased by 6% in May (a good result) and by 25% in June. The largest increase was again shown by the 45-54 age category.
Search Lift provided excellent statistics: users georgia cell phone number list who saw the ad were 194% more likely to search for the brand in search.
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 12
This is a high figure, which indicates that users are interested in the brand.
Interestingly, if we consider brand + category masks, Search Lift shows less growth. However, the result is still significant.
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 13
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 14
The dependence of demand on the number of impressions is visible on the graph:
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 15
Revenue from users who saw the ad compared to users who did not see it increased by 22%, and the number of purchases from visitors who saw the ad increased by 4%. Interestingly, the revenue growth was the same in both options: branded masks and brand+category masks.
Insights
Konstantin Oreshnikov, Head of Media Ingate Group
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 11
Purchase intent increased by 6% in May (a good result) and by 25% in June. The largest increase was again shown by the 45-54 age category.
Search Lift provided excellent statistics: users georgia cell phone number list who saw the ad were 194% more likely to search for the brand in search.
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 12
This is a high figure, which indicates that users are interested in the brand.
Interestingly, if we consider brand + category masks, Search Lift shows less growth. However, the result is still significant.
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 13
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 14
The dependence of demand on the number of impressions is visible on the graph:
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 15
Revenue from users who saw the ad compared to users who did not see it increased by 22%, and the number of purchases from visitors who saw the ad increased by 4%. Interestingly, the revenue growth was the same in both options: branded masks and brand+category masks.
Insights