A study by Ascend2 asked 261 marketing professionals about their experience with this program. In this article we will tell you 5 statistics that were taken from this study, which are interesting to keep in mind.
1. 34% of marketers are planning to use ABM in the future
Only 22% of companies admit to having a measurable ABM strategy. The other 14% are developing a pilot program, and the remaining 34% are planning to implement it in the future. Although ABM has seen dramatic growth, it still has a long way to go. If you feel like you're late to start an ABM program, think again. In fact, it's the perfect time, as there are many more tools available, projects to follow, and experts who can assist you.
ABM strategy research barchart
2. 65% of professionals describe their ABM strategy as quite successful.
If you're a B2B company with complicated sales, ABM works. About two-thirds of marketers describe their marketing strategy as quite successful in achieving the goals set for it. Entrepreneurs with companies that follow very sophisticated strategies account for 22% of respondents, so we can conclude that ABM works.
ABM success piechart
3. 37% find it difficult to obtain a budget and resources for the ABM strategy
Aligning marketing and sales is also one of the architecture email lists biggest challenges for 32% of respondents. They acknowledge that having both work in harmony is essential for the success of an ABM program. Another obstacle for 29% is the quality of the data obtained.
Don’t underestimate the importance of aligning marketing and sales. Both groups need to work together to determine what content to produce, how to improve the quality of data and statistics, etc.
ABM strategy challenge statistics
4. LCV is the most important data to understand and collect from an account, according to 41% of respondents
ABM relies on using statistics and data to personalize experiences for those targeted by the strategy. But what data should we focus on most? Customer lifetime value and account financial information are very important when collecting and tracking ABM data, according to 41% of respondents.
vital data track ABM account
5. The #1 metric for measuring ABM success is revenue
Measuring ROI for ABM is essential for success. Account-level metrics, such as account revenue or account interactions, are the easiest way to measure the success of an ABM program according to 44% and 42% of respondents, respectively.