Canva: Their team brings the hype to product launches
Posted: Wed Feb 19, 2025 9:24 am
The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Their exceptional online presence may be translating to increased brand awareness and revenue by prompting more people to visit their stores.
The play: Understanding your audience—their interests, sense of humor and niches—is the most important part of creating a social strategy. Take a cue from Currys and embed your content with nods to cultural touchstones that resonate with your audience. Note: This method isn’t reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.
Canva’s design platform offers templates and tools for creating graphics across marketing channels. The Australian brand is especially beloved by marketers, like the ones who created this list.
A Canva TikTok video that follows the day in the life of a Canva designer. The uganda mobile database caption alludes to their Droptober launch event.
Apart from their product capabilities, Canva understands how to speak about their technology in a way that conveys value to their day-to-day users. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, “I love Canva’s approach to product updates. Their Droptober campaign was such a fun way to share feature updates without getting caught in the technical jargon spiral. From the teasers before launch to the friendly competition between sales and marketing to literally putting team members in the product, it’s impossible to choose a favorite from the campaign creative.”
The play: Understanding your audience—their interests, sense of humor and niches—is the most important part of creating a social strategy. Take a cue from Currys and embed your content with nods to cultural touchstones that resonate with your audience. Note: This method isn’t reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.
Canva’s design platform offers templates and tools for creating graphics across marketing channels. The Australian brand is especially beloved by marketers, like the ones who created this list.
A Canva TikTok video that follows the day in the life of a Canva designer. The uganda mobile database caption alludes to their Droptober launch event.
Apart from their product capabilities, Canva understands how to speak about their technology in a way that conveys value to their day-to-day users. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, “I love Canva’s approach to product updates. Their Droptober campaign was such a fun way to share feature updates without getting caught in the technical jargon spiral. From the teasers before launch to the friendly competition between sales and marketing to literally putting team members in the product, it’s impossible to choose a favorite from the campaign creative.”