Personalize user experience
Posted: Wed Feb 19, 2025 9:06 am
AI can help deliver highly customized content and ads based on user preferences, past interactions and behaviors. It can also help you capture insights to personalize your content, leading to higher engagement. For example, the Atlanta Hawks used insights from Sprout to understand what type of content and themes resonated the most with their fans during their All-Star Weekend. They used that data to create content benchmarks to assess performance. This helped them capture an audience growth of 170.1% on Facebook within three months, and 127.1% growth in video views.
Improve your ad targeting
Use AI to refine ad targeting by identifying audience segments with similar behaviors or interests. AI can also adjust your ads to reach the right people at the right time through dynamic creative optimization (DCO). This helps tunisia mobile database you automatically test and adjust ad elements like images, headlines and CTAs in real time to determine the best-performing combinations for each audience segment. This maximizes engagement by tailoring ads to user preferences and behaviors as they evolve.
Similarly, AI social media tools analyze the characteristics of your highest-value customers and identify similar profiles across social platforms. This helps teams expand brand reach to users with a high likelihood of engagement and conversion.
Enhance customer care
According to The Sprout Social Index™, 76% of consumers notice and appreciate when companies prioritize customer support on social. AI tools for social media can help your customer care teams provide quick, efficient responses to customers to resolve issues. For example, Sprout enables you to leverage your social media networks into powerful hubs of customer satisfaction and loyalty through AI and automation. Capabilities like AI Assist help care teams customize responses for more personalized support, while case management helps teams categorize and manage tickets more effectively for a seamless experience.
Improve your ad targeting
Use AI to refine ad targeting by identifying audience segments with similar behaviors or interests. AI can also adjust your ads to reach the right people at the right time through dynamic creative optimization (DCO). This helps tunisia mobile database you automatically test and adjust ad elements like images, headlines and CTAs in real time to determine the best-performing combinations for each audience segment. This maximizes engagement by tailoring ads to user preferences and behaviors as they evolve.
Similarly, AI social media tools analyze the characteristics of your highest-value customers and identify similar profiles across social platforms. This helps teams expand brand reach to users with a high likelihood of engagement and conversion.
Enhance customer care
According to The Sprout Social Index™, 76% of consumers notice and appreciate when companies prioritize customer support on social. AI tools for social media can help your customer care teams provide quick, efficient responses to customers to resolve issues. For example, Sprout enables you to leverage your social media networks into powerful hubs of customer satisfaction and loyalty through AI and automation. Capabilities like AI Assist help care teams customize responses for more personalized support, while case management helps teams categorize and manage tickets more effectively for a seamless experience.